Semiotics in South Korea: history and research trends

Abstract

Semiotic studies in South Korea have a relatively short history; nevertheless, they enjoy a rapid development from a high starting point, so their research scale and insightful perspectives should not be underestimated. The introduction of “structuralist theory” in the late 1960s paved the way for Korean semiotics to enter the academic arena ideologically and theoretically. In the process of following the international trend of semiotic research, Korean semiotics has also formed its own characteristics. After over 40 years of development, it has become an important part of the world’s semiotic studies. It has experienced three historical stages, namely, the budding period (1974–1983), the steady development period (1984–1993), and the comprehensive advancement period (1994–present). The current Korean semiotics presents obvious new trends as follows: conducting cross-regional integration research, highlighting the national characteristic culture, and focusing on the current application of research. First, Korean scholars switched their focus to East Asia, and emphasized the presentness and application of related research while focusing on the combination of semiotics with traditional cultural classics and cultural heritage. Second, in terms of the field of study, Korean semiotics has expanded across multiple fields such as linguistics, literature, aesthetics, philosophy, communication and traditional culture, music, dance, film, architecture, design, and so forth. Finally, in terms of studying the application of semiotics, it has already reached a considerable scale and depth. Although semiotic research in Korea still needs continuous efforts in enhancing theoretical depth and rigor, it has created a wide development space and displayed unlimited potential in terms of innovation of research perspectives and novelty of ideas.