Semiotics analysis on “Samsung x BTS: Galaxy for the Planet” Advertisement

This research is entitled Representation of Women in Ngeri-Ngeri Sedap Film (2022). This research aims to find out how the representation of women in film Ngeri-Ngeri Sedap (2022). Film is a form of electronic communication in the form of audiovisual media capable of displaying words, sounds, images, and their combinations. Film is also one of the second modern forms of communication to emerge in the world. This research uses a qualitative method that refers to Roland Barthes' Semiotic Theory, researchers will carefully select from each scene or piece of film that depicts women's gender in it, then will be described and analyzed for denotation, connotation, and mythical meanings. With observation and documentation techniques in the form of screenshots of each scene of the film Ngeri-Ngeri Sedap (2022) which indicates the representation of women. Researchers used six scenes to analyze with the results obtained by researchers, namely the character Ms. Domu represents a woman who must obey all decisions from her husband. Ms. Domu even follows choices that are not in accordance with Ms. Domu's heart. Sarma represents a woman who is considered less important than her brother by her family. Sarma is considered not to have the right to speak out as a daughter in her own family. In fact, Sarma's character has big dreams of becoming a chef, but she has to follow the will of a family that is different from her dreams.

Section: Type Of Researchmentioning

confidence: 99%

Representation of Women in Ngeri-Ngeri Sedap Film (2022)

Nofriandi,

Nur

2023

“…The concept of mutual assistance and helping one another is deeply rooted in Javanese society. Javanese people, who fundamentally cherish a peaceful way of life, manifest this peace by living harmoniously and offering mutual help (Vidiyawati & Wibowo, 2023).…”

Section: Mutual Assistancementioning

confidence: 99%

Representation of Javanese social values and culture in Sukun special baru advertisement - Beda Masa Satu Rasa

Gunawan Putro,

Wibowo

2023

This research aims to analyze the representation of Javanese social values and culture in the Sukun Spesial Baru advertisement - Beda Masa Satu Rasa. The method that will be used is a qualitative approach with Ferdinand de Saussure's semiotic method. The results of this research reveal that Javanese social values and cultural in Sukun Spesial Baru advertisements - Beda Masa Satu Rasa are represented through obedient behavior to parents, mutual help behavior, Javanese marriage culture, and gathering culture. The representation of Javanese social values and culture in this advertisement is expected to raise awareness among the audience regarding the importance of preserving social values and Javanese cultural in social life, ensuring they are not simply influenced by globalization and modernization.

“…This advertising is one of the reasons for the realization of masculinity parameters. In society, the perception of masculinity is more focused on the physical appearance of adult men, namely having an athletic body, handsomeness, speaking tone and hairstyle (Vidiyawati & Wibowo, 2023). Most adult men really want to look masculine so that their appearance looks like an adult man should according to the standards of society.…”

Section: Introductionmentioning

confidence: 99%

Representation of masculinity in the Kahf advertisement "Ada keberkahan di setiap perjalanan" 2023 (Roland Barthes Semiotic analysis)

Bawana Apta,

Wenerda

2023

A man cannot be separated from masculinity, these two things are interconnected with each other. The formation of social reality regarding masculine understanding is also supported by the media which is a platform for broadcasting messages. The masculine character of a man in the media is always depicted by how a man takes care of himself. The idea of masculinity is not only about physicality, but can influence ideologies regarding gender, men, and the order of social groups. Similar to the image offered, using language and signs which in this context refers to conveying ideas and the core content of the advertisement presented is how the representation of masculinity in the advertisement is carried out.This research aims to determine the representation of masculinity in the Kahf advertisement "Ada Keberkahan di Setiap Perjalanan" 2023. This type of research is qualitative using descriptive data. The object of this research is Kahf advertisement "Ada Keberkahan di Setiap Perjalanan" 2023.The results of this research are two signs that represent masculinity, namely traditional masculinity and new or metrosexual masculinity, which are depicted through the characteristics, personality and behavior of a man in the advertisement in the form of a man who adheres to the values that are characteristic of traditional masculinity, namely solidarity, loyalty, steadfastness, and the characteristics of a priest or leader. Then a man was using facial wash and sunscreen from Kahf products as a form of self-care.