Semiotic Analysis in Instagram Logo

Abstract

This article investigated about semiotic that found in instagram logo. This article used Instagram, because many people nowadays used Instagram to express theirselves. The aim of this study is to find out the connotative and denotative meaning through the instagram. The researcher used John theory to reveal this study. In this research, the researcher applies the qualitative descriptive method. The method of collecting data is observation. The steps are choosing the logo that would be analyzed. The result is there are twelve data that has meaning from different logo on Instagram. They all have different functions based on the logo. The conclusion is Instagram as a social media app that allows users to share photos and videos, add captions, edit filters, engage with others, and explore the world by using this application.