Semi‐automatic color analysis for brand logos

Bartneck, Christoph; Clark, Adrian

doi:10.1002/col.21853

Cited by 3 publications

(3 citation statements)

References 10 publications

(5 reference statements)

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“…In terms of the prototype's usefulness, the prototype was perceived as useful for supporting colour insights, judgments, strategy, and inspiration. This is partially consistent with previous studies that found that colour resources and tools help designers make better colour judgments 6,7,13 . Therefore, the results from the expert evaluation imply that if an actual functioning colour website is developed, it could deliver colour data for design practice effectively.…”

Section: Discussionsupporting

confidence: 89%

“…In this sense, if designers are tasked to deliver a project to design a brand for a specific country, but lack experience and knowledge about the culture, it may be difficult to choose the right colours. Translating and providing the findings of colour research to design practice can help designers make better colour selections 6,7 …”

Section: Introductionmentioning

confidence: 99%

“…Nondigital tools refer to those that do not use computers or the Internet. A few studies have attempted to investigate how to convey colour research into design practice using digital tools 7,16,17 . However, no extant research has involved designers in the tool development process.…”

Section: Introductionmentioning

confidence: 99%

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Conveying colour research to design practice: Design and evaluation of aweb‐basedcolour tool

Won

2020

Color Research & Application

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This study presents a practice‐based research project to develop a colour tool prototype intended to convey colour research to design practice. Both the prototype design and its evaluation by experts are described. A web‐based prototype for a colour tool was cocreated with eight experienced designers and brand managers. The developed prototype is a visual and interactive website that predominantly provides research data on colour meanings in different product categories and cultures. In the evaluation study, an e‐mail survey of experts was conducted to assess the prototype. A senior manager at a leading US colour company and seven academics in the fields of colour, branding and graphic design participated in the survey. As for the results, the prototype generally was deemed useful for design practice. The outcome also emphasized that the prototype has strong potential to play a significant role in providing colour insights and supporting colour judgments, strategy and inspiration. However, the experts also raised several issues concerning the data's scope, an insufficient number of prototype web pages, product category choices, legal issues, data presentation method, data source clarity, and data management. The study's findings provide insight into how colour research can be delivered to design practice using a colour tool.

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Section: Discussionsupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

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Conveying colour research to design practice: Design and evaluation of aweb‐basedcolour tool

Won

2020

Color Research & Application

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A Qualitative Study of Design Students’ Color Tool Use

Won¹

2022

adr

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Differing Patterns of Material Culture Intergroup Variation on the High Plains: Quantitative Analyses of Parfleche Characteristics VS. Moccasin Decoration

Lycett¹

2015

Am. antiq.

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Native American communities occupying the western Great Plains during the postcontact period exemplify the highly contingent relationships between artifactual data and cultural processes. Here, cultural evolutionary theory and quantitative analyses are used to approach this challenge. Two sets of artif actual products were examined: parfleche attributes and moccasin decorative features, both products of female craftswomen.A model of “isolation by distance “ drawn from population genetics is used as a baseline expectation. This model predicts that, all else being equal, between-group geographic relationships will correlate with intergroup patterns of artif actual variation. Linguistic affinity and known patterns of intertribe alliance and hostility were also examined. The analyses reveal the operation of differing degrees of social transmission and differing patterns of selective bias in each artif actual case. In the case of parfleches, their potential to act as visible signals led to a patterned distribution reflecting intertribe alliance and hostility. The analyses reiterate the necessity of a cultural evolutionary approach to material culture, not only because this method facilitates the requisite flexibility toward particular historical trajectories of artifactual lineages, but also because evolutionary principles provide a range of theoretical models and practical tools of analysis, which facilitate an empirical and quantitatively analytical approach to this problem.

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Semi‐automatic color analysis for brand logos

Cited by 3 publications

References 10 publications

Conveying colour research to design practice: Design and evaluation of aweb‐basedcolour tool

Conveying colour research to design practice: Design and evaluation of aweb‐basedcolour tool

A Qualitative Study of Design Students’ Color Tool Use

Differing Patterns of Material Culture Intergroup Variation on the High Plains: Quantitative Analyses of Parfleche Characteristics VS. Moccasin Decoration

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