Semantics in the time of coronavirus: “Virus”, “bacteria”, “germs”, “disease” and related concepts

Goddard, Cliff; Wierzbicka, Anna

doi:10.22363/2687-0088-2021-25-1-7-23

Cited by 10 publications

(1 citation statement)

References 3 publications

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“…The AE examples were adapted from the Corpus of Contemporary American English (COCA) (see Goddard & Wierzbicka 2021, Goddard, Wierzbicka & Farese 2022. 3 The researchers searched for the word mad as used in the period between 2015-2019, eliciting 5,168 tokens in total.…”

Section: Methodsmentioning

confidence: 99%

The role of metaphor in creating polysemy complexes in Jordanian Arabic and American English

Zibin,

Khalifah,

Altakhaineh

2024

Russian Journal of Linguistics

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Most papers written on polysemy focus on sense overlaps and lexical ambiguity, yet studies that explore the possibility of establishing a polysemic complex and explaining how the new interpretations arise through metaphor are almost non-existent in Arabic. This paper aims to explore how metaphor serves to create new concepts as part of polysemic complexes through adopting Dynamic Conceptual Semantics. The target words are bidʒannin [make mad][1] in Jordanian Arabic (JA) and mad in American English (AE). An online questionnaire containing 15 items was sent to forty participants (20 JA speakers and 20 AE speakers) where they were asked to provide the interpretations of the words bidʒannin and mad in contextualized sentences. The AE contextualized instances of mad were collected from Corpus of Contemporary American English (COCA) which generated 5,168 tokens of mad (in the years 2015/2019). The questionnaire results were discussed in a semi-structured focus-group discussion involving 10 participants. We have demonstrated that when an expression is deemed suitable for all situations categorized under both the primary perspective of madness and a related perspective involving exaggerated descriptions of entities, a concept (P) emerges that bears similarity or relevance to the polysemic complex ( bidʒannin\mad ) to which the expression belongs. In such cases, we can consider the related perspective (P') as a member of the polysemic complex ( bidʒannin\mad ). Thus, this study explains how the same metaphor can lead to a complex of multiple meanings in two different languages that are not necessarily related to each other.

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Section: Methodsmentioning

confidence: 99%

The role of metaphor in creating polysemy complexes in Jordanian Arabic and American English

Zibin,

Khalifah,

Altakhaineh

2024

Russian Journal of Linguistics

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Natural Semantic Metalanguage and Context

Gladkova

2023

The Cambridge Handbook of Language in Context

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Picture analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic

Mohamadpour,

Askarian,

Askarian

2024

Sci Rep

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Today, advertising science is a tool that helps advertisers to design their advertising to meet the needs of the audience. In this regard, knowing and understanding the audience is one of the most important points that advertisers should pay attention to before advertising in order to better attract the audience. This study has been done with the aim of billboards and infographics analysis related to promoting preventive behaviors and vaccination against the Coronavirus disease pandemic and investigating the opinion of the general adult population of Iran. The method used in this research is the qualitative method. In this research, according to the type of data and research goals, Kress and Van Leeuwen’s discourse theory method has been used. The sample size includes 36 advertising billboards and infographics. Data collection has been done through searching the sites and websites of health networks and medical education centers in Iran, taking pictures of infographics and billboards in public places, and also receiving archive files of pictures from the public relations of health networks and medical services. The data was collected from February 19, 2020 to December 30, 2022 (the time frame of the pandemic and public vaccination program in Iran). Then, an online survey about promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic was designed in SurveyMonkey and its link was provided to the audience through virtual networks and other platforms. The assessment of validity involved experts in infection control and linguistics. The reliability of the measurement, determined through the Cronbach’s alpha internal consistency coefficient, yielded a coefficient of 0.968. In this study, data analysis was conducted using IBM SPSS Statistics software, version 15.0 (IBM Corp., Armonk, NY, USA). Finally, users’ opinions about of billboards and infographics were analyzed using descriptive statistics. The results of component analysis and surveys show that visual components such as «The staring look at the spectator (Demand)», «Head-on Shot (inclusion)», «Down Shot (Creating a sense of participation for the represented person)», «Close-up (intimate/individual relationship)», «Level Shot (equality)» and «High-Angle Shot (Presenting power)» in medical advertising has had a great impact in arousing public opinion to create a positive attitude towards preventive measures and vaccination during the Coronavirus disease epidemic. The results of this research show that in visual communication, visual components play a significant role in creating and maintaining target ideologies. Also, advertising in the field of preventive measures in medical sciences requires certain rules that determine people’s culture and the main foundation of their attitude and thinking. Therefore, it is necessary to know such knowledge and learn it by the medical staff to deal with critical situations.

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Semantics in the time of coronavirus: “Virus”, “bacteria”, “germs”, “disease” and related concepts

Cited by 10 publications

References 3 publications

The role of metaphor in creating polysemy complexes in Jordanian Arabic and American English

The role of metaphor in creating polysemy complexes in Jordanian Arabic and American English

Natural Semantic Metalanguage and Context

Picture analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic

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