Semantic Structure of a Movie Hero Favored by Teenagers
Larisa V. Skorova,
Daria K. Suvorova
Abstract:The authors used the psychosemiotic content analysis, projective method, personal differential, and factor analysis to study the semantics of a movie character preferred by teenagers. An incomplete-sentence test and a blog analysis revealed eight categories and nineteen corresponding analysis units based on the occurrence / non-occurrence of selected units in the text and their frequency. Osgood’s matrices revealed the measure of the random coincidence of classification units (≥ 70 %) with other categories. Th… Show more
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