“…This phenomenon is known as the semantic generation effect.2 2 In her recent review of the literature, Amster (1964) evaluated the reliability of the phenomenon of semantic satiation and critically examined three different theoretical interpretations. These were: (a) learning interpretation (Kanungo & Lambert, 1963b; Kanungo, Lambert, & Mauer, 1962); (b) inhibition interpretation (Jakobovits, 1962;Lambert & Jakobovits, 1960); and (c) her own interpretation in terms of adaptation level. Her review, however, was deficient in two respects.…”