“…However, all priming effects are not facilitatory, as naming pictures primed by semantically related items results in longer naming latencies (e.g., Brown, 1981). This semantic interference effect is thought to reflect the same long-lasting learning experience that facilitates naming (Oppenheim et al, 2010), since interference occurs regardless of whether semantically related pictures are presented consecutively (blocked/blocked cyclic naming; Abdel Rahman & Melinger, 2007, 2010; Belke, 2008; Belke, Meyer, & Damian, 2005; Damian & Als, 2005; Damian, Vigliocco, & Levelt, 2001; de Zubicaray, Johnson, Howard, & McMahon, 2014; Kroll & Stewart, 1994; Maess, Friederici, Damian, Meyer, & Levelt, 2002; Meinzer, Yetim, McMahon, & de Zubicaray, 2016; Navarrete, Del Prato, & Mahon, 2012; Schnur, Schwartz, Brecher, & Hodgson, 2006; Vigliocco, Lauer, Damian, & Levelt, 2002) or non-consecutively, with anywhere from two to eight intervening semantically unrelated items (i.e., continuous naming; e.g., Belke, 2013; Canini et al, 2016; Howard, Nickels, Coltheart, & Cole-Virtue, 2006; Navarrete, Mahon, & Caramazza, 2010; Runnqvist, Strijkers, Alario, & Costa, 2012; Schnur, 2014). The aim of this study was to test the assumptions of Oppenheim et al’s (2010) computational model of language production (henceforth, Dark Side Model) which implements both positive and negative effects of the “learning experience” in the same way when naming and successfully simulates naming performance in blocked cyclic and continuous naming.…”