Abstract:This study focuses on an exploration of the concept of beauty using the semantic differential method. 2,080 participants (53.46% were female) aged 18 to 89 (M = 41.36 years; SD = 16.48) were asked to evaluate the concept of beauty using twenty-one bipolar adjectives across three semantic differential dimensions – activity, evaluation, and potency. The results indicate that the most descriptive adjectives used to describe beauty are: pleasant, inviting, good, inspiring, pure, and kind, indicating that the conce… Show more
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