Abstract:The study tested a hypothesis, based on the cognitive dissonance theory, that not only stimulus and response conflicts, as studied to date on the grounds of the influential conflict monitoring theory of human self-control, but also semantic incompatibility between complex cognitive representations, can mobilize such self-control.In two experiments, we applied a realistic task (simulated web feed), and manipulated the amount of semantic conflict (contradictory text messages), as well as the amount of tempting d… Show more
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