Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain

Abstract

Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ergonyms. The material of the study was the names of pharmacies obtained by the method of continuous sampling from open sources (about 100 units). As a result of the study, semantic groups of ergonyms were identified, trends in their nomination were specified, and pragmatic characteristics were determined. It has been established that the leading trends in the nomination of pharmacies in Sweden and the UK are conservatism and symbolization. In the Swedish onomasticon, nominations containing zoonyms are the predominant type of pharmacy ergonyms (this is a tradition of naming pharmacies that has historically developed in this region), while the formation of names of pharmacies based on toponyms and anthroponyms is more typical for the UK. It is noted that for both linguistic cultures, the use of lexemes with a positive evaluative connotation in pharmacy ergonyms is typical. The common semantic feature of pharmaceutical ergonyms in Sweden and Great Britain is the creation of associative links with ideas about nature, naturalness, environmental safety, the signs of which are, in particular, green color, images of animals or plants.