SEM Statistical Analyses in Management Strategies

Abstract

This paper was to analyse what factors will affect online shoppers' purchase intention in the e-business environment. This paper discussed a number of conceptual models and following hypotheses. Two typical e-business companies (Alibaba and Amazon) were ideal comparative analysis models. Structural Equation Modelling (SEM) and the factor analysis were adopted for statistical and empirical analyses. The results showed highly positive correlations among the identified factors. The factors indicated a large innovative performance influence. The factors also verified the huge impact in the sustain ability development. These results may provide some vision on how e-business companies can win a competition and increase their profit.