Selling places: Environmental images for the executive

Burgess, Jacquelin

doi:10.1080/09595238200185471

Cited by 139 publications

(74 citation statements)

References 11 publications

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“…Similarly, residential location has been traditionally dependent on a set of employment related factors, such as availability/quality of jobs and level of salaries. Over the last years, however, this set has been enriched by other factors, such as quality of life, housing availability/quality, and educational services (Burgess 1982, Bristow 2010. Moreover, a set of "attraction" factors seem to be common for both business units and employees.…”

Section: Introductionmentioning

confidence: 99%

Identifying Clusters of Regions in the European South, based on their Economic, Social and Environmental Characteristics

Angelis

Angelis-Dimakis²,

Dimaki³

2016

REGION

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Abstract. Regional development has been the focal point of both academics and decision makers in the central and local governments of many European countries. Identifying the key problems that regions face and considering how their solutions could be effectively used as a basis for planning their development process, are essential in order to improve their conditions. The growth of a region depends on its ability to attract and retain both business units and the right blend of people to run them. In this context, we introduced a variable which is referred to as the image of a region and quantifies its attractiveness. A region's image depends on a variety of factors, economic, social, and environmental, some of which are common for all potential movers and some specific for particular groups, and expresses its current state of development and its future prospects. The paper examines a number of south European countries and focuses on their NUTS 2 level regions. Its objective is to estimate the image values of those regions and to group them into different clusters on the basis of the characteristics used to define their image. The results are presented and discussed.JEL classification: C02, C65, Q01, R58

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Section: Introductionmentioning

confidence: 99%

Identifying Clusters of Regions in the European South, based on their Economic, Social and Environmental Characteristics

Angelis

Angelis-Dimakis²,

Dimaki³

2016

REGION

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“…Both national and regional FDI promotion agents agree on the main positive characteristics that should constitute image foundations. As is often the case (Burgess, 1982) centrality, accessibility and connectivity play major role in country and regional image creation. Additionally, industrial tradition and labour force quality and quantity are stressed.…”

Section: Question Of Integrity -Image Perspectivementioning

confidence: 99%

Organising FDI promotion in Central–Eastern European regions

Capik

2007

Place Brand Public Dipl

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Increasing contest for lucrative FDI projects requires national and more importantly regional authorities to actively compete and promote their areas. The issues of organisational settings and networks remain among the most important determinants of successful FDI attraction strategies. The organisation of promotional efforts, especially on the regional level, impacts strategic choices and divides responsibilities allowing for increase in efficiency by effective use of resources and promotional techniques. It also influences the definition of a regional product, choice of target groups, competition perception and the coherence of the region's projected image. Using primary data collected in Czech, Polish and Slovak regions this paper investigates the links between the emerging organisational frameworks and strategic choices of agencies involved in regional promotion. Various levels of authority centralisation, characterising the three identified frameworks, are not clearly reflected in activities of individual agencies.

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“…Marketing managers directly influence what consumers do and do not see and focus on Scotland's strengths, mediating landscapes in ways which eliminate undesirable elements within them. In sustaining preferred readings of place (Burgess, 1980), image construction offers consumers already imagined spaces that subsequently 'become what they want to see', as long as it fits within the remit of mediated discourse.…”

Section: Marketing: the Driving Force Of Mediation In Tourism Discoursementioning

confidence: 99%

Mediating landscapes

Scarles

2004

Tourist Studies

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Using the example of the Scottish Tourist Board ((STB) now VisitScotland), this paper outlines three spaces of mediation involved in the discursive transformation of material landscapes into brochure images. STB marketing personnel occupy the first space of mediation. Market research provides specialist knowledge of consumer expectations and key icons of Scotland that form the dominant ideological foundations upon which positive discourses of place are constructed. Photography occupies the second space of mediation. Directly influenced by marketing discourse, photography becomes a highly selective process as photographers directly mediate landscapes using photographic techniques, knowledge and artistic expertise to convey atmospheres, moods and feelings of place, capturing consumers' attention and encouraging imaginative interpretation. Design and the final presentation of images in brochures occupy the third space of mediation. Bound by design briefs outlining mediated discourse, design mediation occurs as designers apply knowledge, skills and artistic expertise of design practices and create new ways of presenting images in brochures.

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Selling places: Environmental images for the executive

Cited by 139 publications

References 11 publications

Identifying Clusters of Regions in the European South, based on their Economic, Social and Environmental Characteristics

Identifying Clusters of Regions in the European South, based on their Economic, Social and Environmental Characteristics

Organising FDI promotion in Central–Eastern European regions

Mediating landscapes

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