Selling Online Grocery Possibilities in a Pakistani Setup: A Consumers’ Perspective
Sana-ur- Rehman,
Sohail Aslam,
Arooj Fatima
et al.
Abstract:Rapid change in technology and internet penetration have helped to grow the e-shopping trend in Pakistan, but still, the majority of the population prefers purchasing from physical stores. This research is an effort to determine the factors and its inluences on the consumers' online groceries purchase intentions in a Pakistani setup. Web-based survey of data collection from 307 respondents coupled with correlation & regression analysis techniques reveals that convenience, price, information quality and perce… Show more
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