Abstract:Convincing someone to invest in new technologies is one of the most important tasks of technology management and arguably also the most uncertain. Despite the fact that technology managers having a wide range of methods and tools at their disposal to value technologies, the actual process of getting the buy-in and subsequent funds of the board, business units, or external customer is often an unsatisfactory process. In fact very little has been written on the sales process for new technologies. This paper argu… Show more
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