Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
Rahul Govind,
Nitika Garg,
Lemuria Carter
Abstract:Purpose
This study aims to examine the role of hope and hate in political leaders’ messages in influencing liberals versus conservatives’ social-distancing behavior during the COVID-19 pandemic. Given the increasing political partisanship across the world today, using the appropriate message framing has important implications for social and public policy.
Design/methodology/approach
The authors use two Natural Language Processing (NLP) methods – a pretrained package (HateSonar) and a classifier built to impl… Show more
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