Selling goods on e-commerce platforms: The impact of scarcity messages

Cremer, Stefan; Loebbecke, Claudia

doi:10.1016/j.elerap.2021.101039

Cited by 11 publications

(5 citation statements)

References 40 publications

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“…Perceived quality is the consumer's subjective appraisal of the perceived function, reliability and workmanship of a product [47,48]. Based on the scarcity-expensivenessdesirability (S-E-D) model [49], a product that is scarce has a higher perceived quality than non-scarce ones [48][49][50]. However, some research asserted that there is no positive relationship between scarcity and perceived quality.…”

Section: Relationship Between Scarcity and Perceived Qualitymentioning

confidence: 99%

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

et al. 2021

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In 2020, during the peak period of the COVID-19 outbreak in China, the scarcity of medical protective products significantly influenced consumers’ impulsive purchasing and affected the public order. It is important to identify the effect of scarcity on consumers’ impulsive purchasing during this difficult time. However, scant research has been conducted on the impact of scarcity of medical protective products on Chinese consumers’ impulsive purchasing. This paper investigates the impact of the scarcity of medical protective products on consumers’ impulsive purchasing during the pandemic in China based on the theories of scarcity, S-O-R and bandwagon effect. Simultaneously, this study identifies the different mediating mechanisms (fear of missing out and perception) and the moderation (bandwagon) in the relationship between scarcity and impulsive purchasing. Finally, 509 validity data were collected by using an online questionnaire, and SmartPLS was used for data analysis. The findings present that the fear of missing out, perception and bandwagon dominate the scarcity effect on impulsive purchasing. The findings provide more information on consumers’ impulsive purchasing in the context of scarcity of medical protective products. Marketers and the Chinese government can adopt measures to reduce their effect, which may help maintain the public order during the epidemic.

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Section: Relationship Between Scarcity and Perceived Qualitymentioning

confidence: 99%

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

et al. 2021

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“…Consistent with previous research, perceived usefulness plays an important role in defining the intention of using E-commerce systems ( Liu X. et al, 2021 ; Yang et al, 2022 ). The usefulness of an application depends on its ease of use ( Cremer and Loebbecke, 2021 ). The previous statement implied that, for individuals, an application would only feel useful when it is easy to use ( Yuan et al, 2021 ).…”

Section: Discussionmentioning

confidence: 99%

Modeling Intention-Based Critical Determinants of E-Commerce Utilization: Emerging Business Models and Transformation in the Digital World

Tong

Xiong

2022

Front. Psychol.

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Companies in the world today understand that keeping users in touch is essential to enhancing their trust. The primary objective of this study was to determine the intention-based critical determinants of E-commerce utilization in China from the end users’ perspective. We developed a framework that identifies the factors that influence E-commerce utilization in China. Besides, we introduced observational research (data analysis) conducted in a real-world E-commerce sense. Results are based on a sample of 400 respondents by employing a comprehensive questionnaire survey. The structural equation modeling (SEM) and the partial least squares (PLS) regression approach was used to analyze the data. Study results show that perceived usefulness, perceived ease of use, reputation, trust in vendors, and purchase frequency significantly influence consumers’ intention to use E-commerce systems. Research outcomes emphasize transforming social norms, raising consumers’ awareness, redesigning policy frameworks, and highlighting the paybacks that E-commerce offers through integrative and consistent efforts.

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“…When it comes to pricing and sales, the principle of scarcity of goods is a key driver of market economy that is frequently used in online shopping [77]. The messages posted on e-commerce platforms informing customers of low inventory levels are intended to induce shoppers' perceptions of scarcity and boost online sales [32]. Customers' behavioral intention to use m-commerce is also significantly influenced by impulsiveness [78].…”

Section: Literature Reviewmentioning

confidence: 99%

“…The economic literature on e-commerce implementation and diffusion, particularly in developed countries, is quite extensive and diverse. Many accessible studies focus on main general topics as models, strategies, technologies, and social issues [19,[29][30][31][32], but also deal with specific matters, as security, trust, performance, and privacy [4,[33][34][35][36]. While the literature on the factors influencing e-commerce is vast and diverse [3,10,12,22,23,[37][38][39][40][41], research on the determinants of m-commerce is still quite scarce and unreliable.…”

Section: Introductionmentioning

confidence: 99%

Which Factors Contribute to the Global Expansion of M-Commerce?

et al. 2022

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The purpose of this study is to analyze the factors that are contributing to the remarkable growth of the m-commerce sector. The article examines eight variables, including socioeconomic (Internet access, mobile users, mobile Internet penetration rates, card payment transactions, consumer confidence, Internet use: selling goods or services) and macroeconomic (GDP and wage), that are considered to influence global m-commerce growth. The Generalized Method of Moments (DPD/GMM) was used to analyze a panel of data that covers the years 2011 through 2020, on a sample of 42 developed and developing countries. The empirical findings show that wages, GDP, consumer confidence index, card payment transactions, mobile users, Internet access and Internet use (selling goods and services) have a positive impact on m-commerce, whereas the mobile Internet penetration rate has a negative impact. Using a sizable and representative panel data set on socioeconomic and macroeconomic indicators, this research advances the state of the art in customer comprehension of these topics. The study’s novel contribution is the incorporation of under-researched m-commerce drivers into empirical analysis. Detailed policy recommendations are provided, with an emphasis on practical, implementable measures to enhance the m-commerce industry.

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Selling goods on e-commerce platforms: The impact of scarcity messages

Cited by 11 publications

References 40 publications

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

Modeling Intention-Based Critical Determinants of E-Commerce Utilization: Emerging Business Models and Transformation in the Digital World

Which Factors Contribute to the Global Expansion of M-Commerce?

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