“…When a person is aware of and agrees with society’s negative stereotypes related to seeking psychological help (public stigma), particularly when they apply those stereotypes to themselves (self-stigma), a person is more likely to hold negative attitudes about psychological help, avoid acquiring relevant treatment information, and avoid taking steps toward recovery (Corrigan, Larson, & Rüsch, 2009; Lannin, Vogel, Brenner, Abraham, & Heath, 2016; Lannin, Vogel, Brenner, & Tucker, 2015). To tailor intervention efforts to address the underutilization of psychological help, it is important to understand individual differences such as personal values and cultural factors (e.g., race/ethnicity) that contribute to stigmatization (Brown, 2012; Ingram, Lichtenberg, & Clarke, 2016). University students are in the middle of an important developmental period where they are internalizing their social identities as values (Gecas, 2000).…”