“…Gender is a common line of investigation in technology‐related research, with known differences for engagement style and frequency and duration of use of digital media among boys and girls (McFarlane, et al ., 2000; McFarlane, Sparrowhawk, & Heald 2002). Gender differences are more pronounced and are typically studied for older age groups in relation to digital games (eg, Nietfeld, Shores, & Hoffman, ) and social media engagement (eg, Suchert, Hanewinkel, Isensee, & Läuft Study Group, ). However, a national survey carried out by Ofcom in 2014 in the UK showed that there are some gender differences in media use even at a very young age: 30% of boys aged 3–4 years use a handheld/portable games player, compared to 21% girls aged 3–4 years.…”