This is the accepted version of the paper.This version of the publication may differ from the final published version. Miscalibrated Predictions of Emotional Responses to Self-Promotion 2 ! ! ! ABSTRACT People engage in self-promotional behavior because they want others to hold favorable images of them. Self-promotion, however, entails a tradeoff between conveying one's positive attributes and being seen as bragging. We propose that people get this tradeoff wrong because they erroneously project their own feelings onto their interaction partners. As a consequence, people overestimate the extent to which recipients of their self-promotion will feel proud of and happy for them, and underestimate the extent to which recipients will feel annoyed (Experiment 1 and 2).
Permanent repository linkBecause people tend to self-promote excessively when trying to make a favorable impression on others, such efforts often backfire, causing targets of the self-promotion to view the self-promoter as less likeable and as a braggart (Experiment 3).
Miscalibrated Predictions of Emotional Responses to Self-Promotion 3 ! ! !People want others to hold favorable images of them (Baumeister, 1982;Frey, 1978;Goffman, 1967;Jones & Wortman, 1973;Leary & Kowalski, 1990;Schlenker, Weigold, & Hallam, 1990;Sedikides, 1993), and often engage in self-promotion to achieve this end, for example by enumerating their strengths and positive traits, highlighting their accomplishments, and making internal attributions for success and achievements (Jones & Pittman, 1982;Rudman, 1998). Self-promotion can, however, backfire (Godfrey, Jones, & Lord,1986). Favorable impressions may be better accomplished by modest self-presentation, or even self-denigration, than by outright bragging about one's positive qualities (Ben-Ze'ev, 1993;Feather, 1993;Powers & Zuroff, 1988;Schlenker, 1980;Schlenker & Leary, 1982;Stires & Jones, 1969;Tice, 1991;Tice & Baumeister, 1990;Tice, Butler, Muraven, & Stillwell, 1995;Wosinska, Dabul, Whetstone-Dion, & Cialdini, 1996).People are not oblivious to the negative consequences of excessive self-promotion, especially when anticipating public evaluation (Baumeister, 1982;Schlenker, 1975) or interacting with friends (Tice et al., 1995). Yet, self-promotion is a commonly used impressionmanagement strategy (cf., Leary et al., 1994), and most of us have at times been on the receiving end of others' out-of-control self-praise. Why do so many people so often seem to get the tradeoff between self-promotion and modesty wrong, ultimately (metaphorically) shooting themselves in the foot? We propose that excessive self-promotion results from limitations in people's emotional perspective taking when they are trying to instill a positive image in others.Emotional perspective taking requires predicting how somebody else would emotionally respond to a situation that is different from the situation that the perspective-taker is currently Failures of emotional perspective taking can result from systematic errors in either judgment. First, people have ...