Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty

Abstract

Globally, there is increased customer mobility and competition within the higher education sector. As such, university management and administration practices should consider academic satisfaction, quality and loyalty as important factors to influence graduate job performance. The study was conducted to see if self-perceived job performance had a role in mediating the effect of academic satisfaction and perceived academic quality on academic loyalty. Data was collected from 714 respondents using a cross-sectional survey. The covariance-based structural equation modelling was used to test the hypotheses. According to the study results, self-perceived job performance partially mediates the effect of both academic satisfaction and academic quality on academic loyalty. The study findings emphasise the importance of graduate quality and satisfaction in influencing loyalty. Thus, the higher education sector should take cognisance of self-perceived job performance as this also influences academic loyalty.

Analysis the Quality of Human Resources and the Effectiveness of Higher Education Management on Student Academic Performance at Universities in Samarinda, East Kalimantan

“…Higher perceived quality of academic, administrative, and support staff is associated with improved student academic performance [63]- [65]. This highlights the importance of investing in the qualifications, experience, and commitment of university personnel [47]. This is especially relevant in Samarinda, where the need for improved student academic performance is emphasized [66].…”

“…The commitment of academic staff, including their dedication to teaching, research, and student support, significantly affects student outcomes [46]. Faculty members who are committed to their roles contribute to a positive learning environment and improve student performance [47].…”