Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

Claiborne, C. B.; Sirgy, M. Joseph

doi:10.1007/978-3-319-13254-9_1

Cited by 36 publications

(61 citation statements)

References 19 publications

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“…Customers who buy and use environmentally friendly products/services tend to show concern about the natural environment [3,6], suggesting that satisfying environmental needs is a very important motivation in green consumption. Such green consumption helps to form self-image congruence with environmentally friendly products/services, which in turn creates good feelings toward a certain brand for customers [77][78][79]. In addition, consumers tend to prefer products that express their attitudes or values [80].…”

Section: The Effect Of Self-expressive Benefits On Overall Imagementioning

confidence: 99%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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Abstract:In recent years, as natural environmental problems have become more serious, environmentally friendly airlines have been attracting attention from many practitioners and scholars. The purpose of this study was to apply the concept of psychological benefits of green brands in an environmentally friendly airline context. Based on the theoretical relationships between the conceptual constructs, a model was developed and then evaluated using data collected from 322 airline passengers in Korea. The results indicated that the three sub-dimensions of psychological benefits of green brands (i.e. warm glow, self-expressive benefits and nature experiences) help to enhance the overall image of an environmentally friendly airline. Furthermore, the overall image plays an important role in the formation of three outcome variables: intentions to use, word-of-mouth intentions and willingness to pay more. Lastly, gender moderates the relationship between overall image and intentions to use.

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Section: The Effect Of Self-expressive Benefits On Overall Imagementioning

confidence: 99%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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“…The study of selfperception has suggested that this construct affects motivation (Calder & Staw, 1975), favorable attitudes (Claiborne & Sirgy, 2015), persistence (Schwarzer, 2014), and the intention to start new businesses (Minniti and Nardone, 2007). Regarding innovative self-perception, studies focus on the field of consumption.…”

Section: Theoretical Reference Frameworkmentioning

confidence: 99%

“…Ultimately, it has been suggested that positive self-perception is related to greater motivation (Claiborne & Sirgy, 2015), persistence (Schwarzer, 2014) and propensity to develop new businesses (Minniti and Nardone, 2007). Consequently, it is estimated that microentrepreneurs who consider themselves as innovators would tend to hire personnel and obtain higher profits because of their persistence, motivation and business attitude.…”

Section: Hypothesismentioning

confidence: 99%

Relationship of Innovative Self-Perception with Training, Hiring and Profits, of Micro-Entrepreneurs

Barrera

2018

Int. J. Innov.

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Entrepreneurship has become a fundamental theme in Latin America. In recent years, public and private institutions have invested in training entrepreneurs in order to contribute to economic growth, job creation and reduction of poverty. In the presented research, the self-appraisal as innovators, micro-entrepreneurs who have attended training during the last five years, and micro-entrepreneurs without training is compared. In addition, I study whether the micro-entrepreneurs that self-perceive themselves as innovators are more prone to hiring workers and obtaining higher profits. The methodology used is hypothesis testing based with Chi-squared and descriptive statistics. The results showed that there is a greater proportion of trained micro-entrepreneurs that call themselves innovators and that this relationship is more relevant in some training topics. Moreover, innovative selfperception was linked to a greater intention of hiring and profits. The evidence obtained is considered relevant, since it allows for orientation of training activities in Latin American countries and for improvement of the selection of topics and methodologies to promote their effectiveness. El emprendimiento se ha transformado en tema fundamental en Latinoamérica. En los últimos años, instituciones públicas y privadas han invertido en capacitación de emprendedores, buscando contribuir con ello, al crecimiento económico, creación de empleo y reducción de la pobreza. En la siguiente investigación, se compara la auto-percepción como innovadores, de micro-emprendedores que han participado en capacitación durante los últimos cinco años, con micro-emprendedores sin capacitación, y adicionalmente, se estudia si micro-emprendedores que se perciben a sí mismos como innovadores son más propensos a la contratación de trabajadores y a obtener mayores utilidades. La metodología utilizada es prueba de hipótesis a través de estadístico Chi2 y estadística descriptiva. Los resultados muestran que los micro-emprendedores capacitados se consideran innovadores en mayor proporción y que esta relación es mayor en algunos tópicos de capacitación, en forma complementaria, la autopercepción innovadora se relaciona con mayor intención de contratación y utilidades. La evidencia obtenida es considerada relevante, pues permite orientar actividades de capacitación in Latinoamérica, a través de la selección de tópicos y metodologías que promuevan su efectividad.

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“…It will help the consumers to have an attitude formation about the products related to his or her self-image. The attitude of a person can be used to reflect one self-image about an individual (67). Characteristic of consumer personality is another factor that influences the attitude formation of the consumers.…”

Section: Attitude and Purchase Intentionmentioning

confidence: 99%

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

Mohammad¹,

Baharun²

2018

IJET

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Local green products are still very new for Malaysian businesses; therefore, there are only few studies that focus on consumer' purchase intention of green products. Green products are made from extracts of herbs as the main ingredient, and as such Muslim consumers have a high tendency to buy them because of their green content. Although studies have recognized religiosity consciousness as an important factor that affects the Muslims' behaviour, there is less information about its effect on the consumers' decision in buying green products. The objective of this study is to investigate the relative importance of religiosity consciousness on purchase intention of green products as religiosity consciousness has not yet been extensively investigated in explaining the consumers' intention and behaviour towards buying green products. A self-administered survey was conducted in the form of a mall intercept with 250 female consumers. This study contributes to the improvement of our understanding of consumers' green decision making and the relevant marketing strategy for the local companies in the market. Surprisingly, the results shows insignificant relationships. The finding provides evidence that consumers' buying decision of green products is not influenced by religiosity consciousness. This article also includes discussion of theoretical and management implications.

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Self-Image Congruence as a Model of Consumer Attitude Formation and Behavior: A Conceptual Review and Guide for Future Research

Cited by 36 publications

References 19 publications

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

Relationship of Innovative Self-Perception with Training, Hiring and Profits, of Micro-Entrepreneurs

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

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