Self-Gifting Consumer Behaviour Scale

Media Objectification and Women Clothing Buying Behavior: Social Comparison and Self-Gratification as Mediators

“…The self-administered questionnaire as adapted from the previous studies (Gibbons, Buunk, 1999;Johnson et al, 2017;Mortimer et al, 2015;Sontag, Lee, 2004). The questionnaire was divided into four sections each dedicated to the separate variable assessment i.e media objectification; clothing buying behavior, self-gratification and social comparison were assessed using 18, 17, 10 and 11 items, respectively.…”