Abstract:Research around the emergence of entrepreneurship usually pays special attention to aspects of motivation and driving factors that support a decision to become an entrepreneur. Self-fulfillment is one of the driving factor that is still abstract in its meaning. This article aims to provide a deeper meaning of self-fulfillment, viewed from a cultural perspective as a result and shaper of the thought process, by looking at the meaning of entrepreneurism value for an entrepreneur who runs a micro business in a co… Show more
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