Self-Extension, Brand Community, and User Innovation

Antorini, Yun Mi; Muñiz, Albert M.

doi:10.4324/9780203105337.ch29

Cited by 4 publications

(4 citation statements)

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“…For example, Brem et al (2018) examined the processes of lead user innovation, and Herstatt and von Hippel (1992) studied the outcomes of these relationships on individual or team performance. While it has been recognized that users of products and services may sometimes innovate, little is known about what brings about partnerships and user involvement in innovations and their related configurations and outcomes [2,17]. Additionally, disagreements exist regarding the relationships between lead user partnerships and the lead users' innovation outcomes [3,28,35].…”

Section: Theoretical Perspectives and Empirical Literaturementioning

confidence: 99%

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Partnering for Lead User Innovation Success: Investigating the Role and Number of Partnerships

Otieno¹,

Kiraka²

2023

Preprint

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: The objective of this work is to elucidate the role of partnerships and the number of partners necessary for lead user innovation outcomes. Lead user theory identifies these users as being ahead of market trends and experiencing significant benefits from innovating. So far, most lead user research has concentrated on firms and not individual lead users’ perspective. Data were obtained using a quantitative design during which 321 respondents participated. The SPSS software was used to analyze the data and determine significance. These findings indicate a connection between number of partners and lead user innovation success. This demonstrates that number of partners is significant in determining the success or failure of an innovation. This study provides empirical evidence that the number of partners is an essential factor that influences the success of innovation, and establishes the absolute numbers for achievement of successful innovation. Future studies must investigate the possible implications of integrating the partner variables with other characteristics of the lead user.

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Section: Theoretical Perspectives and Empirical Literaturementioning

confidence: 99%

“…Scholars have categorized innovators into lead and non-lead users [2,39]. Lead users are users of a product or service that they develop, that will gain market acceptance and fulfil a future market need in a beneficial way [10,39].…”

Section: Introductionmentioning

confidence: 99%

Partnering for Lead User Innovation Success: Investigating the Role and Number of Partnerships

Otieno¹,

Kiraka²

2023

Preprint

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“…Lego provides a good example of how a simple system that adheres to modularity, granularity, and low integration costs can provide the grammar for open-ended creative expression. Indeed, Lego blocks can be understood as a language that allows, through grammar and vocabulary, the creation of complex artifacts and experiences (Antorini, 2007). Hence, distributed innovation is not limited by the overall complexity of a task, but by the modular, granular, and integrative characteristics of a given project (Benkler, 2002).…”

Section: Design Principles For Organizing Distributed Innovationmentioning

confidence: 99%

The visible hand and the crowd: Analyzing organization design in distributed innovation systems

Kornberger

2016

Strategic Organization

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The effectiveness and creativity of Linux, Wikipedia, and a plethora of other distributed innovation systems have attracted the attention of scholars, practitioners, and policy makers. The hallmark of these distributed innovation systems is that value creation transcends the boundaries of hierarchically organized firms. To date, only relatively few studies have focused on the organization design of distributed innovation systems. This conceptual article addresses this lacuna by asking, how does organization design structure relationships in distributed innovation systems, including interactions between the “visible hand” of the manager and the “crowd” of distributed innovation? The purpose of this article is to shift the unit of analysis of organization design from the individual firm to networks of actors providing a framework to study how design organizes distributed innovation systems. In order to do so, three design mechanisms (interface design, the design of participatory architectures, and the design of evaluative infrastructures) are proposed through which firms and other network actors organize their encounter in “the open” and through which they manage communication, coordination of tasks, and control in distributed innovation systems.

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“…CCT deterritorialization scholars consider global brands as representations of a deterritorialized, global ideology and as targeted at global consumer segments. In this view, brands are multicultural collages detached from specific territories (specifically nation Sharifonnasabi et al states) that provide cultural proximity by focusing on similarities and as such serve consumers as a resource for extending individual and group identities beyond borders (Antorini and Muniz, 2012;Askegaard, 2006). By bringing together contradicting cultures and weakening the ties with particular locations (Cayla and Eckhardt, 2008), deterritorialized global brands can provide new ways of building cross-cultural connections and forming transnational communities.…”

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confidence: 99%

How globalization affects consumers: Insights from 30 years of CCT globalization research

2019

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Understanding how globalization affects consumers is a key concern of international marketing research. Consumer culture theory (CCT) studies contribute to this stream of research by critically examining how globalization affects consumers under different cultural conditions. We offer a systematic narrative synthesis of 30 years of CCT globalization research to gain perspective on this important stream of research. We identify three theoretical perspectives – that is, homogenization, glocalization and deterritorialization – that have shaped the ways in which CCT scholars have approached globalization phenomena. We discuss each perspective with regard to its underlying notion of culture, its assumptions of power relations between countries and the role that it ascribes to individuals in globalization processes. We problematize these perspectives and show how CCT research has challenged and extended each perspective, focusing specifically on consumer empowerment, consumer identity and the symbolic meaning of global brands as substantial domains. Lastly, we discuss avenues for future consumer cultural globalization research.

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Self-Extension, Brand Community, and User Innovation

Cited by 4 publications

References 0 publications

Partnering for Lead User Innovation Success: Investigating the Role and Number of Partnerships

Partnering for Lead User Innovation Success: Investigating the Role and Number of Partnerships

The visible hand and the crowd: Analyzing organization design in distributed innovation systems

How globalization affects consumers: Insights from 30 years of CCT globalization research

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