Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability

Chowdhary, Usha

doi:10.1177/0887302x8800700105

Cited by 30 publications

(21 citation statements)

References 29 publications

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“…Similarly, Barak and Stern (1985) noted that fashion-conscious women often feel younger than their chronological age. However, no relationship was found between age perception and fashion consciousness in Chowdhary's (1988) study. She also observed that although 80% of persons aged 65-91 said that they preferred to wear 'stylish clothing'; only 25% actually chose apparel that was currently fashionable.…”

Section: Fashion Consciousnesscontrasting

confidence: 38%

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

Gul¹,

Shahzad²

2024

J Mgt Info

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People use to spend their money proportion to fashion changes as it plays a significant role in life styles. This is an exploratory research, mainly focused on Finding out the relationship of Social Media with Fashion Consciousness and Consumer Purchase (Buying Behavior). Students of Higher Educational institutes of Karachi were the targeted population of the study. A convenience sampling strategy was adopted for the collection of data. The proposed study uses standardized questionnaire and 300 questioners were distributed among respondents randomly and got back 262 responses. The results of the study indicated that there is a weak significant relationship between Social Media and Fashion Consciousness, so as between Social Media and Consumer Purchase Behavior. However results of the study do not align with the statement that Customers spend more than Rs. 4000 per shopping trip. ARTICLE INFORMATION

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Section: Fashion Consciousnesscontrasting

confidence: 38%

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

Gul¹,

Shahzad²

2024

J Mgt Info

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“…Hogge et al (1988) and Chowdhary (1988) found that elderly men tended to prefer traditional styling. Only about one-third of the men had fitting problems and few required complicated alterations.…”

Section: Discussionmentioning

confidence: 99%

Profile of Male Made-to-Measure Customers: Body Characteristics and Purchase Selection

Oliver

Bickle

Shim

1993

Clothing and Textiles Research Journal

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Inc., a professional association for manufacturers and retailers of made-to-measure clothing, has over 300 members (Lipkin, 1989). The annual growth rate reflects an addition of 40 to 50 new members each year and attests to the increasing strength of made-to-measure in the apparel industry.Made-to-measure is the fastest expanding segment of the men's suit business (Gellers, 1988). Because there is little or no necessity for inventory, problems associated with overstocked merchandise are virtually nonexistent, thereby eliminating markdowns. Alterations are minimized which saves significantly on overhead costs.Increased demand by consumers for made-to-measure clothing has many believing that it will substantially compete with designer and name-brand apparel (Gavenas, 1989;La Ferla, 1987). Although fit is a concern of many consumers, practitioners believe that most men select made-tomeasure for convenience, service and selection offered (Slilaty, 1987). A retailer may visit a client at home or work for fitting, purchase, and delivery. Retailers take time to know each client to understand needs. A client can have a garment tailored to specification through selection of style and fabric. Details, such as lapels, pockets, vents, and buttons, can be chosen to express individuality. The three factors of convenience, service and selection allow a person to create a unique style without having to go shopping. In addition, made-to-measure clothing may offer improved fit over ready-to-wear for persons who are short, tall, big or small because it takes into consideration individual needs of each consumer. Men and ClothingStudies regarding men and apparel purchase decisions are relatively lacking in the literature. Hogge, Baer and Kang-Park (1988) found older men were more likely to find garments they wanted than were younger men. They found traditional styling features were more important to older men than to younger men (Hogge et al.,1988). Chowdhary (1988) found older consumers, both men and women, were more likely to select classic styles rather than fashionable styles. Studies regarding men's body size in relation to clothing purchase were not located; however, Shim, Kotsiopulos and Knoll (1990) found short men were least satisfied with their bodies while tall men were most satisfied. Short and big men were dissatisfied with size ranges available, as well as the number and quality of stores that carried clothing for them. Big and tall men were relatively dissatisfied with the size range available and the variety of styles and colors/ prints on the market (Shim & Kotsiopulos, 1991). Purposes and Significance of the StudyThis study was 1) to profile male users of made-tomeasure clothing and 2) to examine body dimensions that affect the consumer's selection of fabric and garment style. Despite the importance of made-to-measure, research on characteristics of consumers is limited.Data for the present study were gathered during the regular course of business of a made-to-measure clothing retailer and represent actual consum...

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“…They called it ‘age identification’. Chowdhary 18 referred it to as ‘age perception’ in a research study that looked at the correlates of fashionability for older consumers. Age perception was not related to fashionability.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Liskey‐Fitzwater et al 10 studied clothing interest for another special needs group and reported that clothing interest did not differ among female adolescents with or without scoliosis. Chowdhary 18 reported that apparel significance was positively related to body type. Endomorphic older consumers rated significantly lower on apparel significance than mesomorphic and ectomorphic individuals.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Polegato and Wall 21 reported the same for Canadian college women. Chowdhary 18 noted that male and female elderly people differed significantly in their use of consumer‐dominated and market‐dominated sources of fashion information. Kaiser and Chandler 23 noted that older people implicitly use television for processing appearance and fashion‐related information.…”

Section: Literature Reviewmentioning

confidence: 99%

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Correlates of apparel significance among older men and women

Chowdhary

2000

Journal of Consumer Studies & Home Economics

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A total of 978 older men and women (over 65 years) were systematically identified from a list of registered voters and asked to participate in a study examining the correlates of apparel significance (extent to which apparel is considered important by an individual). A postal survey technique was used to collect the data. Both descriptive and inferential statistics were used to analyse and interpret the data. The condition number index was used to test for multicollinearity of data. Pearson product moment correlation coefficients, analysis of variance and stepwise multiple regression were used to analyse the data. The findings revealed that apparel significance was positively related to self‐esteem, age perception, media usage, opinion leadership and social participation. Stepwise multiple regression results indicated that 65·3% of the variance was explained by media usage, opinion leadership and sex.

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Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability

Cited by 30 publications

References 29 publications

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

Profile of Male Made-to-Measure Customers: Body Characteristics and Purchase Selection

Correlates of apparel significance among older men and women

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