“…Fourteen topics from business and sociology discussed feeling misunderstood as it related to: business/consumer communication (Carlson, 1973), self‐employment and family time (Haselau & Kasiram, 1996), homosexuality (Day & Schoenrade, 1997, 2000), small businesses (Hopkins, 1997), employee retention (Austin, 1998), generation Xers (Jurkiewicz, 2000), disciplining children (Neifert, 2000), pharmacy benefits managers (Edlin, 2002), gifted children (Hebert, Neumeister, & Speirs, 2002), risks (Koehler, 2002), social relationships (Bediako & Friend, 2004), banking marketers (Marlin, 2004), reasons for prostitution (Forrest, 2005), and management issues (Skabelund, 2005). For example, in Skabelund's (2005) article on management and frontline workers, it is explained that management usually makes decisions based on information that the front line doesn't have.…”