“…Although several perspectives and assessments of well-being have been proposed (e.g., Hahn et al, 2012;Kautonen et al, 2017;Shir et al, 2019), the perspective and conceptualization of entrepreneurial well-being as a eudaimonic and dynamically evolving phenomenon has received comparatively little attention despite decades of research on the unfolding nature of well-being in life and work (Avey et al, 2010;Blanchflower & Oswald, 2004;Sheldon & Kasser, 2001;Warr, 1992). Previous studies have also followed a predominately time-invariant or static approach (Lévesque & Stephan, 2019;McMullen & Dimov, 2013;Wood et al, 2021) and relied largely on hedonic measures of well-being (e.g., measures of affect and life satisfaction) in assessing differences in well-being between entrepreneurs and non-entrepreneurs (mostly understood as selfemployed; e.g., Benz & Frey, 2008;Binder & Coad, 2013;Nikolaev et al, 2020;Stephan et al, 2020). However, the relation between well-being and the entrepreneurial life in the process of launching a venture might look very different to people who are deliberating, planning, or struggling to start up their ventures.…”