Self-Disclosure on Social Media: Do Personality Traits Matter?
Saleh Alwahaishi,
Mohammad Saad Al-Ahmadi,
Zulqurnain Ali
et al.
Abstract:The aim of this study is to integrate the privacy calculus theory with the Big Five Personality Traits Theory and to investigate the direct and moderating effects of the Big Five personality traits (openness, neuroticism, agreeableness, extraversion, and conscientiousness) on the relationship between the privacy calculus structural factors (Perceived Risk and Perceived Benefits) and disclosure of personal information on social network sites. A survey was conducted to collect data from 379 social network sites … Show more
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