Self Consciousness and Clothing Purchase Criteria of Korean and United States College Women

Lee, Myoung-Hee; Burns, Leslie Davis

doi:10.1177/0887302x9301100405

Cited by 37 publications

(37 citation statements)

References 18 publications

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“…Lee and Burns (1993) found significant differences in the importance placed on clothing evaluative criteria between Korean and United States female undergraduate students. Lee and Burns (1993) found significant differences in the importance placed on clothing evaluative criteria between Korean and United States female undergraduate students.…”

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confidence: 83%

Clothing Evaluative Criteria: A Cross-National Comparison of Taiwanese and United States Consumers

Hsu

Burns

2002

Clothing and Textiles Research Journal

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The international marketing of American goods and services is of increasing importance to the United States economy (Husted, Varble, & Lowry, 1992). In order to be successful in the global market, an understanding is necessary regarding the extent to which consumers from different nations evaluate goods and services. Based on the results of numerous studies, models have been developed to serve as frameworks for the explanation as well as prediction of the complexities of consumer behavior. One such model is the Engel, Kollat, and Miniard (EKM) model of consumer decision-making (Engel, Blackwell, & Miniard, 1995). The EKM model includes four stages of consumer decisionmaking: (1) information input, (2) information processing, (3) the decision process, and (4) variables influencing the decision process; the model "is based on learning processes, with emphasis upon the information search process" (Zaltman & Wallendorf, 1979, p. 541).Prior to the information input stage, the individual recognizes a need that may be met through the purchase process. Once the need is recognized, the individual selects information about the product through either an internal search process including individual memory and/or through an external search process if additional information is required. "Information processing refers to the process by which a stimulus is received, interpreted, stored in memory, and later retrieved" (Engel, et al., 1995, p. 472). The information processing stage follows five steps: the consumer's exposure to, attention to, comprehension of, acceptance of, and, finally, retention of information. The decision process stage follows six steps: need recognition, search for information, pre-purchase alternative evaluation, purchase, consumption, and post-purchase alternative evaluation.The variables influencing the decision process consist of three categories: environmental influences, individual differences, and psychological processes. Environmental influences include culture, social class, personal influences, family, and situation. Individual differences consist of consumer resources, motivation and involvement, knowledge, attitudes, personality, values, and lifestyle. Psychological processes include information processing, learning, and attitude and behavior change. The present study examined the relation- AbstractTaiwanese and United States college women were compared regarding the importance they placed on the evaluative criteria they used when purchasing a specific clothing item for themselves. One hundred nineteen Taiwanese and 84 United States college women completed self-administered questionnaires. Seven-point scales were used to measure the importance of 12 clothing evaluative criteria: fabric, comfort, size/fit, quality, location of manufacturer, color, how pleasing it was to others, brand name, appropriateness for campus wear, price, style, and coordination with other clothing. The findings indicated that the importance placed on clothing evaluative criteria was very similar between the two groups. In ...

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confidence: 83%

Clothing Evaluative Criteria: A Cross-National Comparison of Taiwanese and United States Consumers

Hsu

Burns

2002

Clothing and Textiles Research Journal

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“…Many research studies have investigated American consumer attitudes toward US‐made and imported apparel 1–3 and some research used cross‐national comparisons of consumers’ evaluation of clothing criteria 4,5 . However, limited research studies have been found that examine a particular country's consumer attitudes toward US‐made apparel.…”

Section: Introductionmentioning

confidence: 99%

Consumer attitude toward US versus domestic apparel in Taiwan

Wang

Heitmeyer

2005

Int J Consumer Studies

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This study investigates whether or not consumer attitudes toward domestic‐ vs. US‐made apparel differ among consumers in Taiwan. Variables to be examined include (1) apparel attributes; (2) self‐concept; and (3) demographics. The Fishbein attitude model was used to measure consumer attitudes. The mall‐intercept method was used to collect most data in four major cities of Taiwan. A total of 485 Taiwanese consumers completed and returned useable questionnaires. Results indicated that consumer attitudes toward Taiwan vs. US‐made apparel differed significantly among consumers in Taiwan. Consumers had an overall more positive attitude towards US‐made apparel compared with Taiwan‐made apparel with regards to care instruction label, colour, quality, apparel fibre content, fashionableness, attractiveness, brand name, and comfort apparel attributes. For self‐concept variables only modest/vain and thrifty/indulgent had a significant difference between consumers who preferred US‐ over Taiwan‐made apparel. Demographic factors of age, gender, education, residence area, travelled abroad and country‐of‐origin preference had a significant relationship with consumer attitudes toward apparel. This study is aimed at understanding Taiwanese consumers’ attitudes toward foreign‐made apparel. Overall, Taiwanese consumers preferred US‐made apparel; however, the apparel attribute of size range needed improvement to increase customers’ satisfaction.

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“…Fiore and Damhorst (1992) also discussed the importance of the evaluative criteria relevant to aesthetics to determine the overall quality of women's pants. Lee and Burns (1993) identified evaluative criteria used in clothing purchase decision as three categories fashion and attraction (aesthetic criteria), quality (performance criteria), and brand name (extrinsic criteria) and revealed the significant relationship between the personal trait of selfconsciousness and attitudes toward clothing purchase criteria. Forney et al (2005) identified the dimensions of evaluative criteria used when purchasing the extended brands of casual apparel and home furnishings as four; image, quality, color/style, and design/beauty.…”

Section: Evaluative Criteriamentioning

confidence: 99%

Impact of evaluative criteria on satisfaction and dissatisfaction: identifying the role of knitwear involvement

Jeong

Lee

2014

Fashion and Textiles

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This research explores an impact of evaluative criteria on consumer responses to knitwear products (satisfaction and dissatisfaction). Two conceptual frameworks are developed to identify the role of knitwear involvement as an antecedent of evaluative criteria and as a moderator between evaluative criteria and consumer responses. The survey was administered with a total of 382 Korean consumers. Structural equation modeling was employed to test the proposed hypotheses. The results confirmed the significant effects of knitwear involvement as an antecedent as well as a moderator on evaluative criteria, satisfaction, and dissatisfaction. Differential influences of evaluative criteria on satisfaction and dissatisfaction are shown. Theoretical and managerial implications are discussed.

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Self Consciousness and Clothing Purchase Criteria of Korean and United States College Women

Cited by 37 publications

References 18 publications

Clothing Evaluative Criteria: A Cross-National Comparison of Taiwanese and United States Consumers

Clothing Evaluative Criteria: A Cross-National Comparison of Taiwanese and United States Consumers

Consumer attitude toward US versus domestic apparel in Taiwan

Impact of evaluative criteria on satisfaction and dissatisfaction: identifying the role of knitwear involvement

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