Self-congruity versus functional congruity: Predictors of consumer behavior

Sirgy, M. Joseph; Johar, J. S.; Samli, A. Coskun; Claiborne, C. B.

doi:10.1007/bf02726512

Cited by 324 publications

(267 citation statements)

References 17 publications

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“…Some evidence suggests, functional congruence explains tourist satisfaction and travel intentions better than self-congruence (Chon and Olsen, 1991;Sirgy and Su, 2000). Sirgy, Johar, Samli and Claiborne (1991) hypothesize travel behavior is influenced by both self-congruence and functional congruence, and the latter shows a stronger relationship with consumer behavior than self-congruence. Sirgy et al (1991) demonstrate functional congruence better predicts consumer behavior than self-congruence.…”

Section: Functional Congruence's Effect On Destination Choicementioning

confidence: 99%

“…Sirgy, Johar, Samli and Claiborne (1991) hypothesize travel behavior is influenced by both self-congruence and functional congruence, and the latter shows a stronger relationship with consumer behavior than self-congruence. Sirgy et al (1991) demonstrate functional congruence better predicts consumer behavior than self-congruence. In other words, tourists use functional congruence over selfcongruence to choose a destination based on previous experiences, involvement, and more conscious needs (e.g., relaxation, enjoyment, accessibility, distance, and saving).…”

Section: Functional Congruence's Effect On Destination Choicementioning

confidence: 99%

“…The belief-only model appears most frequently in literature seems most appropriate for this study. Functional congruence measures include 23 tourism destination functional attributes rated using seven point scales ranging from (1) much worse to (7) much better (Chon and Olsen, 1991;Sirgy et al, 1991).…”

Section: Measurementsmentioning

confidence: 99%

See 2 more Smart Citations

Self-congruence, functional congruence, and destination choice

Ahn

Ekinci

2013

Journal of Business Research

152

120

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Section: Functional Congruence's Effect On Destination Choicementioning

confidence: 99%

Section: Functional Congruence's Effect On Destination Choicementioning

confidence: 99%

See 1 more Smart Citation

Self-congruence, functional congruence, and destination choice

Ahn

Ekinci

2013

Journal of Business Research

152

120

View full text Add to dashboard Cite

“…In particular, brand attitude has received extensive attention in the marketing literature (e.g., Liu et al 2012;Sirgy et al 1991;. The emphasis of many studies on brand attitude as the key outcome variable influenced by the self-concept is not surprising.…”

Section: The Self-concept and Consumptionmentioning

confidence: 99%

“…Research investigating how the self-concept impacts a consumer's brand perceptions and the underlying decisionmaking processes has flourished over the last few decades (Chaplin and John 2005;Mittal 2006;Reed II 2002;Sirgy 1982;Sirgy et al 2008;Sirgy et al 1991;.…”

Section: Introductionmentioning

confidence: 99%

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

González-Jiménez

2017

AMS Rev

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Consumer research has paid scant attention to the full spectrum of a consumer's self-concept life cycle and its subsequent impact on brand attitude. This article presents a conceptual framework that provides the foundation for future research on how the self-concept, across its full life cycle, impacts brand attitude. The article considers the development of the self-concept from childhood to late adulthood, and integrates findings from various disciplines into a comprehensive framework. The factors in the framework affecting the self-concept are global culture, life events, as well as cognitive and desired age. The article offers six propositions to guide future research and encourage more interdisciplinary work, as well as guiding the application of a broader perspective in terms of the self-concept's full life-span. Moreover, the article also presents methodological and managerial implications on how to use branding approaches that target specific consumer segments according to their self-concepts' life cycle.

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Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

Dai

Sheng

2022

Bus Strat Env

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As environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of business strategies is to motivate consumers to purchase green products through effective green advertising strategies. When promoting green products, corporates commonly face a crucial decision that which type of appeals should be employed to enhance the effectiveness of green advertising strategies. Based on the Theory of Self‐regulation and Theory of Self‐congruency, this study aims to propose and examine a conceptual model to uncover how advertising appeals affect the green purchase intention of consumers with different subjective feelings of busyness. Four experimental studies were conducted, and the results reveal that the other‐benefiting appeal stimulates higher self‐image congruency of subjectively busy consumers and therefore boosts green purchase intention. The self‐benefiting appeal activates functional congruency of consumers with low subjective busyness, thus increasing purchase intention. Furthermore, only in the context of high environmental accountability could the other‐benefiting appeal induce higher green purchase intention of subjectively busy consumers. Managerially, the findings guide practitioners on employing advertising appeals reasonably to maximize the effectiveness of green advertising strategies by considering consumers' subjective busyness.

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Self-congruity versus functional congruity: Predictors of consumer behavior

Cited by 324 publications

References 17 publications

Self-congruence, functional congruence, and destination choice

Self-congruence, functional congruence, and destination choice

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention

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