Self‐confidence, anxiety, and post‐purchase dissonance: a panel study

Keng, Ching‐Jui; Liao, Tze-Hsien

doi:10.1111/jasp.12116

Cited by 25 publications

(22 citation statements)

References 77 publications

(186 reference statements)

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“…GSC, in contrast, appears to be heavily affective and more relevant to psychological well-being (Rosenberg et al, 1995). Extant research has revealed significant different influences of SSC and GSC on information searching, persuasive communication, and emotion coping (e.g., Hisrich et al, 1972;Keng & Liao, 2013;Locander & Hermann, 1979). However, less attention has been devoted to employing this framework to understand consumer choices.…”

Section: Gsc Versus Sscmentioning

confidence: 99%

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What you are confident of determines your choices in context: Confidence in yourself versus in your ability

Wang

Chang

2019

Behavioral Decision Making

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The notion that consumers' preference is constructed by decision context is well established. Two of such salient manifestations are compromise effect and attraction effect. Although literature has explored the moderators of these effects from the perspective of a decision maker, little is known about whether a significant difference exists between the effects of individual differences as a situational state and as a stable personality. This article approaches this question by examining how specific self‐confidence and general self‐confidence shape consumer's preference for context options. Four studies find that compromise effect is greater for consumer with high specific self‐confidence, whereas attraction effect is greater for consumer with low specific self‐confidence. The two context effects are greater for consumers with low general self‐confidence only in the presence of social influence. In addition, low (vs. high) general self‐confidence strengthens (vs. weakens) the impact of specific self‐confidence on context effects under this condition. This article concludes by discussing the theoretical and practical implications of the findings.

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Section: Gsc Versus Sscmentioning

confidence: 99%

“…To the best of our knowledge, a general consensus of past research is that GSC can be treated as synonymous to self-esteem by the definition and the measurement (e.g., Bell, 1967;Hisrich et al, 1972;Keng & Liao, 2013;Lau & Ng, 2001;Locander & Hermann, 1979;Owens, 1993;Peters & Venkatesan, 1973;Taylor, 1974).…”

Section: Gsc Social Influence and Context Effectsmentioning

confidence: 99%

What you are confident of determines your choices in context: Confidence in yourself versus in your ability

Wang

Chang

2019

Behavioral Decision Making

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“…Kendine ve kararlarına güvenen tüketiciler bilişsel uyumsuzluğu daha az deneyimlerler. Pek çok araştırma, yaptığı seçimle ilgili olarak tüketicinin kendine olan güvenini arttırmanın uyumsuzluğu azaltabileceğini ortaya koymuştur (Soutar ve Sweeney, 2003;Hennig-Thurau vd., 2002;Nandan, 2005;Szymanski ve Henard, 2001;Keng ve Liao, 2013). Bu anlamda bu araştırmada adaptasyonu yapılan ölçme aracı gibi müşterilerin bilişsel uyumsuzluk düzeylerini tespit edecek anket uygulamaları yapılabilir ve alternatifler arasında kafası karışmış müşterilerin varlığı halinde müşteri memnuniyeti yaratmaya yönelik uygulamalar geliştirilebilir.…”

Section: Bilişsel Uyumsuzluk öLçeğinin Güvenilirlik Analiziunclassified

Bilişsel Uyumsuzluk Ölçeğinin Türkçeye Uyarlanması: Geçerlik ve Güvenirlik Çalışması

Yücel¹,

Çızel²

2019

Seyahat Ve Otel İşletmeciliği Dergisi

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Sweeney ve arkadaşlarının (2000) karar sonrası uyumsuzluğun duygusal ve bilişsel yönlerini ölçmek için geliştirdikleri Bilişsel Uyumsuzluk Ölçeği üç faktörlü bir yapı altında toplam 12 maddeden oluşmaktadır. Çalışmanın amacı, bu ölçeği Türkçe literatüre kazandırmaktır. Ölçek konaklama satın alımı yapan 290 (146 kadın, 144 erkek) otel müşterisine uygulanmıştır. Açımlayıcı faktör analizi sonucunda toplam açıklanan varyansın %77,7 olduğu ve maddelerin üç alt boyut altında toplandığı saptanmıştır. Bu alt boyutlar; duygusal uyumsuzluk, satın almada akılcılık ve kandırılma endişesidir. Ölçeğin yapı geçerliliğini sağlamak için uygulanan doğrulayıcı faktör analizi sonucunda üç boyutlu bu yapının iyi uyum verdiği bulunmuştur. Ölçeğin güvenirlik analizi sonucunda iç tutarlılık katsayısı 0,93'tür. Duygusal boyut için iç tutarlılık katsayısı 0,87; satın almada akılcılık ve kandırılma endişesi boyutları için ise 0,91'dir. Bilişsel Uyumsuzluk Ölçeğinin Türkçe formunun kabul edilebilir değerlerde güvenilir ve geçerli bir ölçme aracı olduğu söylenebilir. Ülkemizde, satın alma ile ilgili deneyimler konusunda yapılacak araştırmalarda bu tür ölçeklere gereksinim vardır ve ölçeğin bu bağlamda yapılacak araştırmalarda kullanılabileceği umulmaktadır.

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“…Higher levels of self‐esteem are likely to enhance one's self‐confidence (i.e., “the extent to which an individual feels capable and assured with respect to his or her marketplace decisions and behaviors”; Bearden, Hardesty, & Rose, , p. 122). While self‐esteem is regarded as a general trait, self‐confidence is more closely related to consumer behavior and decision making and can be viewed as either product‐specific or general (Keng & Liao, ). Self‐confidence has been employed in various contexts (see Simintiras et al., for an excellent review) and “may not be seen as a determinant of behavior only, but also as a moderator […] in relationships […]” (Simintiras et al., , p. 435).…”

Section: Model and Hypothesis Developmentmentioning

confidence: 99%

Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well-being

et al. 2017

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Stress can impact various aspects of a person's well-being. While some researchers have suggested that consumption-related activities may cause stress, no research has yet explored such stress among vulnerable, younger consumers. To better understand this phenomenon, the concept of adolescents' perceived brand deprivation stress (BDS) is introduced as a state of tension perceived negatively by a young consumer when he or she does not have specific brands from a particular product category. In a series of three studies with adolescents aged 11-17 years, a reliable and valid measure of BDS is developed and a framework encompassing antecedents and consequences of it is tested. This research demonstrates that an adolescent's peer group compared to the media exerts the strongest influence on BDS which is also affected by product involvement and age. In turn, stress influences both brand purchase intentions and psychosomatic illnesses, with the latter being reduced by consumer self-confidence. The studies show that BDS is real, but seemingly problematic for only a small portion of vulnerable adolescents. The findings suggest that marketers should be cautious when targeting young consumers and that educational programs aimed at developing consumer skills and confidence in adolescents are advisable.

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Self‐confidence, anxiety, and post‐purchase dissonance: a panel study

Cited by 25 publications

References 77 publications

What you are confident of determines your choices in context: Confidence in yourself versus in your ability

What you are confident of determines your choices in context: Confidence in yourself versus in your ability

Bilişsel Uyumsuzluk Ölçeğinin Türkçeye Uyarlanması: Geçerlik ve Güvenirlik Çalışması

Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well-being

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