Self-Affirmation through WeChat Moments

Abstract

Self-affirmation is helpful for reducing the individual's defensive response to threats, harvesting and growing from threatening but valuable information. This study examines whether viewing personal WeChat moments is self-affirmative. Browsing WeChat moments of other people that better than yourself will lead to an upward social comparison, but the effect of browsing your own moments is rarely discussed. This study conducts an experiment, and the result proves that browsing WeChat moments is an effective self-affirmation intervention paradigm. The self-affirmation paradigm which is close to daily life deserves further promotion and research.