Expression of the laminin-binding ␣ 7 integrin is tightly regulated during myogenic differentiation, reflecting required functions that range from cell motility to formation of stable myotendinous junctions. However, the exact mechanism controlling ␣ 7 expression in a tissue-and differentiation-specific manner is poorly understood. This report provides evidence that ␣ 7 gene expression during muscle differentiation is regulated by the c-Myc transcription factor. In myoblasts, ␣ 7 is expressed at basal levels, but following conversion to myotubes the expression of the integrin is strongly elevated. The increased ␣ 7 mRNA and protein levels following myogenic differentiation are inversely correlated with c-Myc expression. Transfection of myoblasts with the c-Myc transcription factor down-regulated ␣ 7 expression, whereas overexpression of Madmyc, a dominantnegative c-Myc chimera, induced elevated ␣ 7 expression. Functional analysis with site-specific deletions identified a specific double E-box sequence in the upstream promoter region (؊2.0 to ؊2.6 kb) that is responsible for c-Myc-induced suppression of ␣ 7 expression. DNA-protein binding assays and supershift analysis revealed that c-Myc forms a complex with this double E-box sequence. Our results suggest that the interaction of c-Myc with this promoter region is an important regulatory element controlling ␣ 7 integrin expression during muscle development and myotendinous junction formation.The ␣ 7 integrin is the dominant laminin-binding integrin in muscle and plays diverse roles during the different stages of development. Myoblasts and satellite cells express relatively low levels of the integrin, which promotes their rapid cell movement during development and after injury (1-4). As differentiation proceeds, the elevation of ␣ 7 expression facilitates myoblast immobilization, fusion, and terminal differentiation. In mature muscle, as the ␣ 7 -rich myotendinous junctions are formed, the muscle fiber uses extra copies of the integrin for formation of stable adhesion contacts as it inserts into the tendon. It is therefore important to understand how ␣ 7 is regulated, not only for its role in modulating cellular functions but also because defects in its expression are associated with certain types of muscular dystrophy (5, 6). Our goal in the present study was to identify regulatory promoter elements of ␣ 7 expression and understand how they cooperate to fine-tune expression in myoblasts and terminally differentiated myotubes.