The aromatic hydroxylation of pseudocumene (PC) with aqueous hydrogen peroxide catalyzed by the divanadium-substituted γ-Keggin polyoxotungstate TBA 4 [γ-PW 10 O 38 V 2 (μ-O)(μ-OH)] (TBA-1H, TBA = tetrabutylammonium) has been studied using kinetic modeling and DFT calculations. This reaction features high chemoselectivity and unusual regioselectivity, affording 2,4,5-trimethylphenol (TMP) as the main product. Then the computational study was extended to the analysis of the regioselectivity for other alkoxyand alkylarene substrates. The protonation/deprotonation of TBA-1H in MeCN/tBuOH (1:1) was investigated by 31 P NMR spectroscopy. Forms with different protonation states, [γ-PV 2 W 10 O 40 ] 5− (1), [γ-HPV 2 W 10 O 40 ] 4− (1H), and [γ-H 2 PV 2 W 10 O 40 ] 3− (1H 2 ), have been identified, and the protonation equilibrium constants were estimated on the basis of the 31 P NMR data. DFT calculations were used to investigate the oxygen transfer process from hydroperoxo species, [γ-PW 10 O 38 V 2 (μ-O)(μ-OOH)] 4−(2) and [γ-PW 10 O 38 V 2 (μ-OH)(μ-OOH)] 3− (2H), and peroxo complex [γ-PW 10 O 38 V 2 (μ-η 2 :η 2 -O 2 )] 3− (3) toward the different positions in the aromatic ring of PC, anisole, and toluene substrates. Product, kinetic, and computational studies on the PC hydroxylation strongly support a mechanism of electrophilic oxygen atom transfer from peroxo complex 3 to the aromatic ring of PC. The kinetic modeling revealed that the contribution of 3 into the initial reaction rate is, on average, about 70%, but it may depend on the reaction conditions. DFT calculations showed that the steric hindrance exerted by peroxo complex 3 is responsible for the origin of the unusual regioselectivity observed in PC hydroxylation, while for anisole and toluene the regioselective para-hydroxylation is due to electronic preference during the oxygen transfer from the active peroxo species 3.