Selective Exposure and Exemplification within Sports Highlights

Cummins, R. Glenn; Hahn, Dustin

doi:10.1080/08838151.2021.2008938

Cited by 3 publications

(2 citation statements)

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“…With the heightened availability of sport programs on online platforms (Lopez-Gonzalez et al, 2017), sport consumers have gradually moved into a digital space free from the boundaries of conventional broadcasts (Hutchins et al, 2019). Compared with live sport broadcasts, highlights could garner greater viewer attention (Cummins and Hahn, 2022) and replays allows viewers to choose which match to watch (Gilbert, 2019). This study extends the sport demand literature from live games to replays.…”

Section: Discussionmentioning

confidence: 86%

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Returning for skill or popularity? The demand for esports match replay

Wang

2022

IJSMS

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PurposeAmong scholarly analyses of sport demand, few have considered the demand for match replays despite replays' indispensable role in sport broadcasts. Different from live matches, viewers of match replays generally have access to match outcomes. Outcome uncertainty is thus less relevant in attracting viewers. This paper addresses this research gap by analyzing the demand for replays of competitive esports matches.Design/methodology/approachWe collected match replay data for two competitive esports leagues, CrossFire Pro League and King Pro League, from two Chinese esports online platforms, Douyu.com and Huya.com. Drawing on two economic theories of superstar effects—a skilled-based theory and a popularity-based theory, we performed regression analyses and dominance analyses to examine the demand for esports match replays.FindingsOur results indicated skill to be more important in the demand for tactical games while non-skill-popularity is more instrumental in attracting viewers to replays of leisurely games. The platform with knowledge-sharing features also exhibited a stronger skill impact for tactical games.Originality/valueFindings contribute to the understanding of sport match replays and offer implications for esports organizers and broadcasters to market games effectively.

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Section: Discussionmentioning

confidence: 86%

“…, 2019). Compared with live sport broadcasts, highlights could garner greater viewer attention (Cummins and Hahn, 2022) and replays allows viewers to choose which match to watch (Gilbert, 2019). This study extends the sport demand literature from live games to replays.…”

Section: Discussionmentioning

confidence: 99%