2015
DOI: 10.1017/s0950268815002290
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Selection of population controls for aSalmonellacase-control study in the UK using a market research panel and web-survey provides time and resource savings

Abstract: Timely recruitment of population controls in infectious disease outbreak investigations is challenging. We evaluated the timeliness and cost of using a market research panel as a sampling frame for recruiting controls in a case-control study during an outbreak of Salmonella Mikawasima in the UK in 2013. We deployed a web-survey by email to targeted members of a market research panel (panel controls) in parallel to the outbreak control team interviewing randomly selected public health staff by telephone and com… Show more

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Cited by 16 publications
(17 citation statements)
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References 18 publications
(26 reference statements)
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“…In 2013, we evaluated the use of online market research panel members as controls in a case–control study conducted in response to an outbreak of Salmonella Mikawasima gastroenteritis in the UK. We have previously described methods for recruiting ‘panel controls’ [1]. In brief, control recruitment and data collection proceeds from distribution of an online questionnaire by a market research company to randomly selected members of their panel (Internet users who have opted to complete questionnaires in return for rewards) who meet study-specific inclusion criteria.…”
Section: Introductionmentioning
confidence: 99%
“…In 2013, we evaluated the use of online market research panel members as controls in a case–control study conducted in response to an outbreak of Salmonella Mikawasima gastroenteritis in the UK. We have previously described methods for recruiting ‘panel controls’ [1]. In brief, control recruitment and data collection proceeds from distribution of an online questionnaire by a market research company to randomly selected members of their panel (Internet users who have opted to complete questionnaires in return for rewards) who meet study-specific inclusion criteria.…”
Section: Introductionmentioning
confidence: 99%
“…One limitation of our study was that by using staff members as controls, we did not ask questions about underlying health conditions and were therefore unable to compare comorbidities between cases and controls. As we may wish to investigate underlying medical conditions in future outbreak investigations, we will need to consider other rapid methods for recruiting controls [21], or getting consent from staff members to provide answers to health-related questions. Furthermore, it is possible that selecting staff members as controls may have resulted in an overestimate of the association between PPIs and salmonellosis in this study.…”
Section: Discussionmentioning
confidence: 99%
“…One of the key benefits of this approach, however, is the efficiency with which large numbers of controls can be rapidly recruited with little public health resource [12]. It can also identify associations that can be further validated by evidence from parallel epidemiological, trace-back or microbiological studies [13].…”
Section: Discussionmentioning
confidence: 99%
“…Although most often used by marketing companies or polling organisations to obtain information about a target audience, these panels have also been used to collect epidemiological exposure data. This was first reported in 2010 for a retrospective case-control study of listeriosis in England [11] and first reported during an outbreak investigation in 2012 [12]. Market panels have been used as a rapid method of control recruitment when investigating gastrointestinal outbreaks in the UK [1215] and Japan [16].…”
Section: Introductionmentioning
confidence: 99%