Selection criteria of customers of Chinese restaurants and their dining habits

Abstract

Abstract:The present study investigates the selection criteria used by restaurant customers in India while choosing Chinese restaurant for dining and also to understand their contemporary dining habits. Structured questionnaire was used to collect the data from the respondents. Respondents were selected using the convenience sampling approach. The study used descriptive statistics and exploratory factor analysis to interpret the data. The results of the study would assist the Chinese restaurant marketers to understand the important restaurant attributesfrom the customer's perspective. It would also help to formulate required marketing and operational strategies incorporating food quality, service quality, customer relationship practices and promotional offers, so that the restaurant can stay competitive in the market by better meeting the needs and expectations of the customers. This study was an attempt to examine the Chinese restaurant consumer behaviour in the Indian context, particularly from the Chennai City. The research also provided vital information and insights for the researchers, academicians and the practitioners in the restaurant industry.

Attitudes and Consumer Behavior toward Foods Offered in Staff Canteens

“…In general, the factors influencing consumer decisions about eating out are related to food (taste, cost, accessibility of food) and quality of services [ 23 , 24 ], not only to nutritional value [ 24 ]. Other authors stated that factors such as marketing and promotion, as well as price, are not so important [ 25 , 26 , 27 , 28 ]. According to the research, the type of catering establishment could influence consumer hierarchy.…”