Selecting Tourism Site Using 6 As Tourism Destinations Framework Based Multi-Criteria Recommender System

Abstract

Batu City is a place with many types of tourism and had many tourists in 2019. However, there was an imbalance of tourist attractions visited from the total number. Tourists are only fixated on famous tourist spots. Therefore, a recommendation system is needed that can provide recommendations for tourists. In this study, we use the Multi-Criteria Recommender System (MCRS) method based on the rating value between users to obtain recommendations from the system regarding selecting tourist destinations. The authors use the 6 As Tourism Destinations (6AsTD) framework for user assessment criteria in this study. The framework consists of six indicators that assess the success of tourism destinations, including attractions, accessibility, amenities, support services, activities, and available packages. The six components are considered the key to the success of a tourist destination under the marketing approach. This study aimed to obtain a recommendation system for selecting tourist destinations using the multi-criteria concept based on the 6AsTD framework. Based on the experimental results, the proposed method has an accuracy rate of up to 72%.