“…These managers include key account managers, supply chain managers, and nearly any manager who is involved in building, growing, and maintaining interorganizational exchange relationships in a marketing environment (Seshadri & Mishra, 2004). Despite the importance of the RMMs in maintaining post-acquisition interorganizational relationships, much of the existing research on mergers and acquisitions has specifically focused on the top management teams rather than those fostering and cementing relationships (Hubbard & Purcell, 2001;Adobor, 2004;BijlsmaFrnakema, 2004;Walsh & Koznick, 1993;Cannella & Hambrick, 1993). Use of mergers and acquisitions as a market growth strategy suggests that the marketing human resources of the target firm are valuable assets due to the importance of long-term growth through consistency.…”