Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)

Abstract

This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region. The 10-item CETSCALE was applied. In a retrograde stepwise regression model, consumer ethnocentrism in the food market was positively related to tradition and conformity Schwartz values, to the pride of being Polish, and to such product characteristics as the country of origin, distance from the producer, and natural content. It was negatively related to the universalism value and to being a student. To gain further insights into the predictors of consumer ethnocentrism in the food market for either gender, separate regressions were conducted among men and women. Three predictors affected positively and significantly consumer ethnocentrism in the food market both among men and among women, namely the tradition Schwartz value, pride of being Polish, and importance attached to distance covered by the food product from the producer to the shop, which is related to the preference for local food. Moreover, consumer ethnocentrism among men was dependent on their food choice motive–environmental friendliness, whereas consumer ethnocentrism among women was affected by the importance attached to the product’s country of origin, and it was negatively related to women’s younger age.

Understanding Studies on Consumers’ Food Choices Using Food Choice Questionnaire: A Scoping Review and Bibliometric Analysis (ScoRBA)

“…There was a need to recognize gender distinctions within specific dietary profiles (Dorard & Mathieu, 2021) and the importance of expanding the inclusion of socioeconomic factors and parameters in future research (Jáuregui-Lobera & Ríos, 2011). However, acknowledging the limitations associated with self-reported and memory-dependent data was crucial (Bryła, 2021;Dahal et al, 2022). Hence, future studies should replicate their investigations in diverse cultural contexts.…”

“…Acknowledging gender distinctions in specific profiles like vegetarian (Dorard & Mathieu, 2021) and emphasizing broader inclusion of socioeconomic factors and parameters in future studies (Jáuregui-Lobera & Ríos, 2011). Limitations in self-reported and memory-dependent data (Bryła, 2021;Dahal et al, 2022).…”

“…Customizing marketing messages based on gender was advised to account for the distinct dietary preferences and choices between men and women (Bryła, 2021). Health educators could develop strategies and implement interventions based on research findings (Dahal et al, 2022).…”