“…The curiosity brought in trainings on packaging creativity possessed the power to drive cognitive realization while real implementation is viable through influencing consumers decisions making articulated into purchasing behaviors (Rybalko et al, 2023;Tan & Tan, 2023). Consequently, the attractive packages content for capturing new markets share, increased sales volume, market segmentation, pricing differentiations for the same quantity and quality became essential to coconut oil producers (Jiang et al, 2023;Kostov, 2023). Furthermore, training on packaging essentials added value to local coconut oil producers and sellers as were competently capacitated on appropriate requirements including materials design, size, shapes, symbols, colors, product brand names, barcodes, contents about the product, precautions information, life span of the product to mention few (Konstantoglou et al, 2020;Yaşar et al, 2023) for competitive advantages and market sustainability (Azzari et al, 2023;Hyder et al, 2023).…”