2022
DOI: 10.4018/ijban.303115
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Segmenting Reviewers Based on Reviewer and Review Characteristics

Abstract: Being experiential commodities, it becomes difficult to make any judgment about hotels or attractions before their utilization. This is where the reviews provided by guests/tourists play an influential role. Therefore, it becomes imperative to study in-depth characteristics of reviewers through which such valuable information is diffused, and also classifying them into various categories based on it. This study adopts a two-stage methodology to segment reviewers based on the reviewer as well as review characte… Show more

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References 69 publications
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