Segmenting Motivation

Guzman, Allan B. de; Leones, Jeanette D.; Tapia, Kathleen Kate L.; Wong, Wellington G.; Castro, Belinda V. de

doi:10.1016/j.annals.2006.03.010

Cited by 35 publications

(24 citation statements)

References 6 publications

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“…emotional, social and intellectual infl uences) between art consumers and cultural tourists (Tighe, 1986;Dolnicar, 2002;Bunting, 2005). Other studies identify a group of tourists highly attracted by a wide range of cultural experiences (Formica and Uysal, 1998;Dolnicar, 2002;McKercher, 2002;McKercher and Du Crois, 2003;Guzman et al, 2006;Kim et al, 2007). However, a deep understanding of the cultural tourism market and the relationships between art consumers and cultural tourists is still needed (Hughes, 2000;Dolnicar, 2002;Hargrove, 2002;McKercher, 2002;Smith, 2003), especially in terms of consumer behaviour and preferences.…”

Section: Introductionmentioning

confidence: 93%

“…Formica and Uysal, 1998;Chang, 2006 Formica and Uysal (1998) differentiated the enthusiasts who were eager for cultural experiences from the moderates who were less culture motivated. Similarly, Guzman et al (2006) identifi ed the binding and blazing tourists who participate in cultural activities and unique festivals when travelling.…”

Section: Cultural Tourism and Cultural Touristsmentioning

confidence: 99%

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Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

Barbieri¹,

Mahoney²

2010

Journal of Tourism Research

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This study uses the omnivorous-univorous theoretical framework of the arts marketing studies to identify relationships between the live-performing arts and cultural tourism behaviours and preferences. Patrons of a major performing arts centre were segmented in three groups -sporadic, univores and omnivores -and examined regarding their cultural tourism behaviours and preferences. Statistical analysis revealed signifi cant differences among groups in terms of demographic characteristics, art and culture consumption and cultural tourism behaviour and preferences. Study results add to the body of knowledge of tourism, suggesting that the culture omnivorous consumption behaviour reported in art marketing studies is also relevant to cultural tourism. Results suggest the existence of omnivorous cultural tourists seeking a wide variety of cultural products and experiences. The identifi cation of a group of individuals with little interest and consumption of culture, including cultural travel destinations, also emerges from this study.

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Section: Introductionmentioning

confidence: 93%

Section: Cultural Tourism and Cultural Touristsmentioning

confidence: 99%

Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

Barbieri¹,

Mahoney²

2010

Journal of Tourism Research

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“…These studies examined equestrian tourists (Daniels & Norman, 2005), senior tourists (Hsu, Liping, & Wong, 2007), holidaymakers (Ryan & Glendon, 1998), visitors of leisure sites and rural areas (Fodness, 1994;Guzman, Leones, Tapia, Wong, & Castro, 2006;Molera & Albaladejo, 2007), casino gamblers (Lee, Lee, Bernhard, & Yoon, 2006), and ecotourists (Holden & Sparrowhawk, 2002). However, methodological concerns have emerged in regards to measuring tourists' motives.…”

Section: Introductionmentioning

confidence: 97%

Segmenting Winter Sport Tourists by Motivation: The Case of Recreational Skiers

Alexandris

Kouthouris

Funk

et al. 2009

Journal of Hospitality Marketing & Management

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This study examined motivation, involvement, and loyalty among recreational skiers to develop a typology of user segments. Recreational skiers (N = 268) from a major ski resort in north Greece participated in the study. Motivation was measured with an adjusted version of the Recreational Experience Preference (REP) scale (Manfredo, Driver, & Tarrant, 1996), involvement was measured with the three dimensional model (attraction, centrality, and self-expression, Kyle et al., 2004), and loyalty was measured with an intention scale. A principal component analysis of the motivation scale revealed seven dimensions: escape, social recognition, enjoying nature, excitement/risk, socialization, skill development and achievement. A cluster analysis was used to categorize these dimensions into four segments labelled: Novice, Multiple-interest, Naturalist, and Enthusiast. Analysis of variance revealed differences among the four groups in both the loyalty and the three involvement sub-scales. As a general trend the fourth segment (enthusiast) had statistically higher scores than all other groups. The marketing implications of the results are discussed.

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“…The prominence of these three goals indicated that in Macao the level of interest in arts itself was a critical factor affecting the participation of local residents in the festival. Another finding worth mention was that "to be together with family," a very popular goal as revealed in many other festival studies (Crompton & McKay, 1997;guzman et al, 2006;Nicholson & Pearce, 2001;Uysal et al, 1993;van Zyl & botha, 2004), was the least recognized one in this study. This may reflect a major difference between local residents and visitors in motives.…”

Section: Lei and Zhaomentioning

confidence: 63%

“…These factors refer often to the desire or forces arising in an individual self, and they are mostly intangible. For event participants, examples of push factors include socialization, escape, community pride, and cultural exploration (guzman et al, 2006;van Zyl & botha 2004). Pull factors are external to an individual and refer to the tangible attributes of an event (Crompton, 1979;Dann, 1977), such as transport, food and beverages, information, and entertainment (van Zyl & botha, 2004).…”

Section: Motivation For Festival Attendancementioning

confidence: 99%

Determinants of Arts Festival Participation: An Investigation of Macao Residents

WengSi¹,

Zhao²

2012

Event Management

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Arts festivals target a diverse body of audience, and the participation of local residents to a large extent defines the event success. however, little has been known regarding what local attendees expect, how they perceive the value or benefits, and in which way they get involved in these festivals. based on a survey on 159 local respondents attending the 2009 Macao Arts Festival, this study has examined a range of factors that may have pulled and pushed local resident of Macao to attend and participate in the annual festival. For comparative purposes, up to 379 local respondents who did not attend the festival were also investigated. It is found that local attendees' participation is largely determined by festival participation frequency, convenience of purchasing tickets, personal curiosity about unique performances, and interest in arts appreciation. In addition, there exists a significant, positive relationship between the overall satisfaction of local festival attendees and their intention to return in future. Local nonattendees in general have poorer perception of the festival's pull factors. They are interested in arts, but their participation is constrained by a number of external barriers. The information revealed is helpful to improving the current practices of governments and organizers in the program design and marketing of urban arts festivals. Important research implications of the results are also drawn.

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Segmenting Motivation

Cited by 35 publications

References 6 publications

Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework

Segmenting Winter Sport Tourists by Motivation: The Case of Recreational Skiers

Determinants of Arts Festival Participation: An Investigation of Macao Residents

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