Segmenting Customers based on Perceived Importance of Wellness Facilities

Kamenidou, Irene; Mamalis, Spyridon; Priporas, Constantinos‐Vasilios; Kokkinis, George

doi:10.1016/s2212-5671(14)00043-4

Cited by 10 publications

(14 citation statements)

References 16 publications

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“…However, the terms "customer" and "consumer" were used consistently only in two of the articles, although there is generally a strong emphasis on the customer experience perspective within the wellness-related research (Elias-Almeida et al, 2016;Kamenidou et al, 2014).…”

Section: Journal Of Travel and Tourism Marketing Journal Of Destination Marketing And Management)mentioning

confidence: 99%

Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018

et al. 2021

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Health and wellness–related travel, also known as medical tourism, is a topical phenomenon with a wide range of effects in both local and transnational contexts. This scoping study examines the literature on this phenomenon from the perspective of travelers. The literature search was conducted using three databases (EBSCOhost, Web of Science, and SCOPUS) and covered the period from 2010 to 2018. The results show that the literature is divided into two academic fields: social sciences and tourism. Travel from the Global North to the Global South still dominates the field of medical travel research, and studies on South-to-South or intra-regional travel are underrepresented. There is a need for a more in-depth qualitative understanding of travelers’ lived experiences and for studies with more advanced quantitative methods and longitudinal research designs. We call for more interdisciplinary and theoretical approaches to health and wellness–related travel and propose a conceptual model that considers travelers’ intent (medical/wellness) and status (patient/tourist).

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Section: Journal Of Travel and Tourism Marketing Journal Of Destination Marketing And Management)mentioning

confidence: 99%

Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018

et al. 2021

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“…Health problems as a consequence of the stressful way of living, accompanied by poor eating habits, have made consumers more health-conscious, considering that health should not be taken for granted. Therefore, the health and wellness industry has grown rapidly worldwide, promoting the emergence of a dynamic tourism market in a country's economy [16].…”

Section: Health and Wellness Tourismmentioning

confidence: 99%

“…[20] defines "hot springs" as a mineral water source with important therapeutic properties for the treatment of certain diseases that has centuries of existence. Visiting spas is recognized as a type of health tourism associated with curative and/or preventive reasons [16], the most relevant motivation to engage in this practice. Besides promoting physical, psychological, and social wellbeing, it also contributes to improve aesthetics.…”

Section: Thermal Tourismmentioning

confidence: 99%

Motivations to the Practice of Thermal Tourism: The Case of North and Centre of Portugal

Brandão¹,

Liberato²,

As³

et al. 2021

Preprint

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Health and wellness tourism should be particularly valued in the post-pandemic phase, as a stra-tegic product to enhance the population's well-being and quality of life indicators, at social, phys-ical, and environmental dimensions, with different proposals for specialized experiences that complement the destination's offer, positioning regions as health and wellness destinations. Thermal tourism should be encouraged, as a specific product, due to the innovation and diversi-fication observed in the services made available and the benefits recognized at different age levels of tourists and destinations communities. Considering the relevance of thermal springs and thermal tourists for tourism destinations image, positioning, and development, this research aims to identify the specific motivations of tourists to the practice of thermal tourism, to understand how the benefits that thermal tourists search for, and their sociodemographic profile influence the motivations, and how the motivations determine the travel characteristics. This research was de-veloped on the North and Centre of Portugal, for their relevance in the context of thermal springs and related tourism activities. To achieve the research objectives, a questionnaire survey was ap-plied to thermal tourists, through a non-probability by convenience sampling, using bivariate tests, such as Pearson’s chi-squared test, one-way ANOVA, and t-student. The results highlight that most respondents practiced thermal tourism due to leisure and relaxation benefits, such as the escape from daily stress, spend time with family, and being "pampered"; relaxation is the most valued motivation, followed by the search for psychological and physical wellbeing. The research found relations between the benefits expected by thermal tourists, and their travel characteristics such as the composition of the group, the general travel motivation, the thermal destination cho-sen, and the number of nights spent. In thermal tourism, new challenges emerge, demanding the development of strategies, products, and services responding to the needs of specific market segments.

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“…Wellness tourism, as a subcategory of health tourism, promotes tourists’ health, and its target market is ‘healthy’ people (Mueller and Kaufmann, 2001). It integrates different health promotion programmes and treatments (Mueller and Kaufmann, 2001) that usually include various natural agents, and different services and products such as beauty treatments, exercise, anti-stress management, diet, sauna, baths and massages (Andrijašević and Bartoluci, 2004; Bennett et al , 2004; Chen et al , 2013a, 2013b; Kamenidou et al , 2014; Mueller and Kaufmann, 2001). They are designed to satisfy tourist needs such as desire to relax, socialise, escape, and indulge (Koh et al , 2010; Mak et al , 2009; Voigt et al , 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Research on wellness tourism usually focuses on determining tourists’ motivational factors (Azman and Chan, 2010; Kim and Batra, 2009; Konu and Laukkanen, 2009; Mak et al , 2009) and benefits (Koh et al , 2010; Voigt et al , 2011; Williams et al , 1996), identifying important attributes of wellness as a tourist product (Andrijašević and Bartoluci, 2004; Chen et al , 2013a, 2013b; Mueller and Kaufmann, 2001; Williams et al , 1996) and identifying and profiling the segments (Dimitrovski and Todorović, 2015; Dryglas and Salamaga, 2017; Kamenidou et al , 2014; Voigt et al , 2011). Healthy lifestyle research usually concentrates on tourists’ behavioural aspects such as diet, fitness and stress management (Hallab, 2006; Hallab et al , 2003; Kim and Batra, 2009) and on determining the relationship between a healthy lifestyle and travel motives (Hallab et al , 2003).…”

Section: Introductionmentioning

confidence: 99%

Wellness and healthy lifestyle in tourism settings

Damijanić

2019

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Purpose This paper aims to examine the concept of wellness as a form of healthy lifestyle in tourism settings. Design/methodology/approach Data were collected through a self-complete questionnaire administered to a sample of guests staying in wellness hotels in Croatia. These data were processed using univariate statistics (general description of the sample), cluster analysis (segmentation purposes), multinomial regression analysis (profiling the clusters) and confirmatory factor analysis (confirmation of wellness-related lifestyle). Findings Six wellness-related lifestyle dimensions (diet, fitness, social interactions, cultural diversity, health awareness and personal development) were confirmed, and four segments emerged (high-level wellness, diet- and health-oriented, fitness-oriented and low-level wellness clusters). They differed in their travel motivation. Originality/value This paper suggests a wellness-related lifestyle scale that integrates the elements of wellness intervention models and healthy lifestyle, confirms the link between healthy lifestyle and travel motivation and establishes the importance of the social, intellectual and spiritual dimensions of a tourist’s lifestyle.

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Segmenting Customers based on Perceived Importance of Wellness Facilities

Cited by 10 publications

References 16 publications

Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018

Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018

Motivations to the Practice of Thermal Tourism: The Case of North and Centre of Portugal

Wellness and healthy lifestyle in tourism settings

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