2020
DOI: 10.15611/eada.2020.4.04
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Segmentation of the electric scooter market in Poland

Abstract: The growing popularity of electric scooters has resulted in the dynamic development of this market on a global scale. Each potential customer has different preferences and therefore should be able to choose a scooter that meets their expectations. The study used a dataset comprising 42 scooters available on Polish market with their specifications. The aim of the study was to present the structure of the electric scooter market in Poland and carry out a market segmentation. On the basis of an arbitrary decision… Show more

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Cited by 2 publications
(2 citation statements)
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“…In the study, we use a numerical model of a popular Lime company electric scooter obtained through the reverse engineering method [19,20]. The 3D geometric model was developed with the aid of a Leica P20 laser scanner.…”
Section: Data Of Analyzed Scooter and Numerical Approachmentioning
confidence: 99%
“…In the study, we use a numerical model of a popular Lime company electric scooter obtained through the reverse engineering method [19,20]. The 3D geometric model was developed with the aid of a Leica P20 laser scanner.…”
Section: Data Of Analyzed Scooter and Numerical Approachmentioning
confidence: 99%
“…The second stage of the study consisted of segmenting the selected variables with and without price consideration (for similar research based on the electric scooter market with the use of the same methodology, see Reference [32]). In this research, classification methods, such as hierarchical cluster analysis, were used.…”
Section: The Course Of the Studymentioning
confidence: 99%