Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Bruwer, Johan; Li, Elton; Reid, Mike

doi:10.1080/0957126022000046510

Cited by 163 publications

(162 citation statements)

References 18 publications

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“…Concerning the number of segments in the wine tourism market, Bruwer, Li, and Reid (2002) propose that there is no theoretical justification for predetermining them. Certain researchers based on involvement scores have used statistical distribution in order to divide their samples into three sub-clusters (Yuan et al, 2008;Zaichkowsky, 1985).…”

Section: Spssmentioning

confidence: 99%

Segmenting Wine Tourists on the Basis of Involvement with Wine

Nella¹,

Christou²

2014

Journal of Travel & Tourism Marketing

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ABSTRACT. As involvement with wine may vary significantly among wine consumers and wine tourists, segmentation based on product involvement seems to be a reasonable choice. A multinational sample of 517 winery visitors is divided into three groups of low, medium, and high involvement levels; similarities and differences are examined. Results confirm that it is meaningful to segment winery visitors on the basis of their involvement with wine, as important differences can be identified in terms of visitation motives and patterns, demographic characteristics, relationship with wine, previsit attitudes towards the winery, evaluation of the winery experience, post-visit attitudes, and future behavioral intentions. Management and marketing implications are discussed.

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Section: Spssmentioning

confidence: 99%

Segmenting Wine Tourists on the Basis of Involvement with Wine

Nella¹,

Christou²

2014

Journal of Travel & Tourism Marketing

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“…Extant academic literature has focused primarily on the globalization of wine industry and its implications for the U.S. wine industry Castaldi et al, 2004;Silverman et al, 2003). There have been quite a few rigorous academic studies of wine consumers in Australia and New Zealand, such as Bruwer et al, (2002); Thomas and Pickering, (2003); Johnson and Bruwer, (2003). These papers employ various segmentation techniques to enhance their understanding of domestic consumers as well as provide important recommendations for their domestic producers.…”

Section: Significance Of the Studymentioning

confidence: 99%

“…Interested readers may consult Bruwer et al (2002) for a thorough discussion on the need for these wineries to adopt a market orientation, especially with respect to understanding U.S. wine consumers. Wine Producers need to begin by asking questions, such as who their customers are, what their motivations are for consuming wine, how they make decision about and purchase of wine; what are the attractions of imported wines compared with U.S. wines, how to create a pleasant experience for these drinkers, and how they can convert them into their loyal customers.…”

Section: Us Supply and Us Demand: A Mismatchmentioning

confidence: 99%

Determinants of wine consumption of US consumers: an econometric analysis

Hussain

Cholette

Castaldi

2007

International Journal of Wine Business Research

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The U.S. is predicted to be the largest wine consumer by 2008. The driving forces of globalization have significantly altered the competitive landscape of wine industry. While the demand for wine in the U.S. is growing, U.S. wineries continue to lose domestic market share. In order to counter foreign competition as well as grow in this volatile environment, they must evolve by adopting a stronger market orientation. That is, consumers should be at the core of any plan. This shift in orientation requires a solid understanding of consumption behavior of wine drinkers in the U.S. To this end, this paper offers a fresh perspective on the consumption behavior of wine drinkers in the U.S. In this study, we estimate econometrically the determinants of wine consumption. One of the goals of this study is also to provide a roadmap to identify and quantify determinants of wine consumption by employing an econometric procedure called Categorical Regression Estimation for non-numeric response variables. In empirically testing such effects, we used 122 survey responses and found significant positive relationship between knowledge and consumption of wine. Although age and race appear to influence consumption of wine, knowledge remains the most important determinant in wine consumption. The results imply that U.S. wineries need to better educate and connect with consumers by developing compatible positioning strategies and marketing programs that are as informative as entertaining. The results provide further managerial and theoretical implications and directions for future research addressing consumption behavior of drinkers in the U.S.

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“…Bruwer et al [7] applied a modified FRL instrument to segment the Australian wine market into five different categories, each of which is characterized by different drinking habits. De Boer et al [8] examined Irish consumers' purchasing behaviors for convenience food-related products to discover that fast and instant food consumers care about social activities most, like to try new tastes, new recipes and prepare various kinds of foods.…”

Section: Introductionmentioning

confidence: 99%

Food-Related Lifestyle Segments in Taiwan: Application of the Food-Related Lifestyle Instrument

Fang¹

2009

American Journal of Applied Sciences

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Problem statement:This study applied the Food-Related Lifestyle (FRL) instrument for market segmentation in the Taiwan food sector. FRL instrument was originally developed by the Market-Based Product and Process Development in Danish (MAPP) research group, the instrument was adjusted for the Chinese food culture. The FRL instrument is wildly applied to empirical market analysis, especially in European nations. Its reliability and validity are also empirically proven. The present study serves as the first attempt to employ the FRL instrument to explore food-related lifestyle segments in Taiwan. Approach: A short questionnaire was issued to 650 Taiwanese consumers using quota sampling procedures and 565 valid responses were collected. Using the two-step cluster analysis, four distinct food-related consumer lifestyle segments were identified. Results: The four segments includes: traditional consumers (23.54%), adventurous consumers (27.61%), uninvolved consumers (24.07%) and astute consumers (24.78%). Conclusion/Recommendations: Comparison showed that these segments differ in their attitudes and behaviors towards food consumption. Profiles of the segments are achieved by observing the socio-demographic characteristics of typical segment members.

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Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Cited by 163 publications

References 18 publications

Segmenting Wine Tourists on the Basis of Involvement with Wine

Segmenting Wine Tourists on the Basis of Involvement with Wine

Determinants of wine consumption of US consumers: an econometric analysis

Food-Related Lifestyle Segments in Taiwan: Application of the Food-Related Lifestyle Instrument

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