Segmentation of Indian shoppers in the context of organic foods

Sadiq, Muhammad Ahsan; Rajeswari, B.; Ansari, Lubna

doi:10.1108/sajbs-05-2019-0093

Cited by 13 publications

(21 citation statements)

References 73 publications

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“…Following paragraph presents the items utilised for measuring the dependent variables and the Cronbach’s alpha ( α ) for each research construct in the parenthesis. The reliability of each factor extracted was calculated with a benchmark of α > 0.60 indicating adequate internal consistency reliability (Khan and Kirmani, 2018; Sadiq et al , 2019).…”

Section: Methodsmentioning

confidence: 99%

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Hussain¹,

Adnan²,

Khan³

2021

APJBA

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PurposeThe study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high involvement situations. Also, due to the expected demographic diversity among target consumers, the study aimed at assessing the impact of respondent's age and gender on the effectiveness of image match-up.Design/methodology/approachBuilding on the three-order hierarchy model, two experiments were conducted (utilising celebrity and non-celebrity endorsers) for two high involvement hierarchies, i.e. standard learning and dissonance/attribution. Through fictitious print advertisement, the experiments assessed the effectiveness of the match-up in terms of consumer attitudes towards advertisement and brand and intentions to purchase.FindingsThe match-up consistently and significantly outperformed non-celebrity attractive endorser in case of standard learning hierarchy. The same conclusion was not established for dissonance/attribution hierarchy due to the lack of significant results. The findings also suggest that the match-up subdues the impact of consumer's gender and age on consumer attitudes only in case of standard learning hierarchy.Research limitations/implicationsThe study provides interesting theoretical implication by challenging a widely held postulation about the applicability of celebrity and product match-up under high involvement.Practical implicationsThe research provides the practitioners with a better understanding of important issues, mainly, whether to use a celebrity endorser and selecting the right celebrity, especially if high involvement is expected.Originality/valuePrevious research concerning celebrity endorsements has largely considered consumer involvement as unitary, i.e. either high or low. However, the multifaceted aspect of consumer involvement is well established in the field of consumer psychology. The present research, therefore, is a pioneering attempt as it studies the effectiveness of match-up for two distinct high involvement situations. Moreover, unlike the majority of previous studies that have focused on the performance of “celebrity match” versus “celebrity mismatch”, the impact of match-up was studied in comparison to a non-celebrity attractive endorser.

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Section: Methodsmentioning

confidence: 99%

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Hussain¹,

Adnan²,

Khan³

2021

APJBA

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“…TOE adoption perception criteria were measured using a 5-point Likert scale ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). Clustering research commonly used a Likert scale (Falcão et al, 2019;Kohijoki & Marjanen, 2013;Sadiq et al, 2020). Table 2 shows the variable operationalization used to cluster MSME perceptions toward TOE adoption in West Sumatra.…”

Section: Questionnaire and Instrumentmentioning

confidence: 99%

The Readiness of Minang Weaving Towards Halal Fashion Adoption: A Clustering Analysis of Toe Framework

Lita,

Putri,

Meuthia

et al. 2023

JAETS

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This research focuses on clustering the readiness of halal practice implementation in Minang weaving businesses, then based on the clusters that are very ready, it is then carried out the identification of the determinant factors of the readiness to implement the Halal Assurance System in Minang weaving businesses. Sampling was conducted using the non-probability sampling technique through purposive sampling from 103MSMEs of weaving in West Sumatra. The results of this research through K-means cluster analysis show that the grouping of Technology, Organization, Environment (TOE ) halal adoption in weaving MSMEs consists of 6 readiness groups, namely termination (15 MSMEs), maintenance (43 MSMEs), action (23 MSMEs), preparation (13 MSMEs), contemplation ( 2 MSMEs), pre-contemplation (7 MSMEs) spread across five cities/regencies in West Sumatra (Sawahlunto City and 50 Cities Regency which consists of 34 MSMEs respectively, 30 MSMEs from Tanah Datar Regency, 3 MSMEs from Sijunjung Regency, and 2 MSMEs from Payakumbuh City). Of the three determinants of TOE adoption tested, MSMEs' perceptions of technology readiness through the dimensions of compatibility and perceived benefits are higher than organizational and environmental factors. This research has theoretical and practical implications through exploration of the TOE model so that the results of this study can become a further research agenda in encouraging halal certification through developing a halal adoption strategy based on HAS 23000 in weaving MSMEs in West Sumatra.

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“…The TPB framework consists of three constructs, namely Attitude, Subjective norm and Perceived Behavioural Control (PBC), that lead to the formation of behavioural intention which in turn influences behaviour (Ajzen, 1991;White et al, 2019). Previous studies have utilised TPB framework to assess individual's intention and behaviour (Tiwari et al, 2017;Sadiq et al, 2019;Shin and Kim, 2015;Cordano and Frieze, 2000;Liang and Chen, 2021). This article examines the mediating role of attitude and PBC in the relationship between financial incentives and adoption intention.…”

Section: Attitude and Pbc As Mediatorsmentioning

confidence: 99%

“…Previous studies have utilised TPB framework to assess individual’s intention and behaviour (Tiwari et al. , 2017; Sadiq et al. , 2019; Shin and Kim, 2015; Cordano and Frieze, 2000; Liang and Chen, 2021).…”

Section: Review Of the Literature And Hypotheses Developmentmentioning

confidence: 99%

Influence of government financial incentives on electric car adoption: empirical evidence from India

Ansab

Kumar

2022

SAJBS

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PurposeElectric cars have very little market share in developing countries despite their environmental benefits. Thus, governments have started promoting electric cars by providing financial incentives to consumers. The current article aims to examine the direct and indirect effects of government financial incentives on consumer electric car adoption in India.Design/methodology/approachThe study followed a quantitative research method that employed a self-administered survey questionnaire. Structural Equation Modelling and Multi-Group Analysis were followed for data analysis.FindingsThe study revealed that financial incentives have an indirect effect on electric car adoption intention rather than a direct effect. In addition, financial incentives were found to have a direct effect on attitude and Perceived Behavioural Control (PBC). Attitude and PBC positively influenced consumer adoption intention.Practical implicationsThe insights and implications from the present study would help policymakers and marketers to formulate better incentive policies and market strategies to increase consumer acceptance of electric cars in developing countries.Originality/valueThe study contributes to the literature by analysing the underlying mechanism that links government financial incentives to electric car adoption intention. This study also explored the direct effect of financial incentives on attitude and PBC, which are less investigated in electric vehicle literature. In addition, the present article also assessed the moderating role of age in electric car adoption, which has mixed evidence in the literature, and such studies are scarce in the Indian context.

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Segmentation of Indian shoppers in the context of organic foods

Cited by 13 publications

References 73 publications

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

The Readiness of Minang Weaving Towards Halal Fashion Adoption: A Clustering Analysis of Toe Framework

Influence of government financial incentives on electric car adoption: empirical evidence from India

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