Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava

Grossmanová, Marta; Kita, Pavol; Žambochová, Marta

doi:10.18267/j.pep.554

Cited by 8 publications

(8 citation statements)

References 14 publications

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“…Analysed data are based on customer questionnaires carried out in the Bratislava region in 2011 (Grossmanová, Kita, Žambochová, 2015). To get the answers a standardized questionnaire was used.…”

Section: Resultsmentioning

confidence: 99%

Impact of Consumer Preferences on Food Chain Choice: An empirical study of consumers in Bratislava

Kita¹,

Furková²,

Reiff³

et al. 2017

Acta Univ. Agric. Silvic. Mendelianae Brun.

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The objective of this paper is to highlight the use of multiple criteria evaluation methods as a tool for the rating and selection of retail chains from the customers and suppliers perspective. We provide an assessment on the attractiveness of active retail chains on the Slovak market through multiple criteria methods used for the analysis of customer preferences. An analysis was conducted on a sample of consumers in Bratislava involving 11 389 respondents interviewed. The multi-attribute decision-making methods PROMETHEE II and V were used to assess the variants. In the first part of analysis the collected data uncover customers' preferences in the selection of retail chains. Findings suggest a ranking of evaluated retail chains and thus of customer preferences. Based on the obtained evaluation, in the second part of analysis, a set of retail chains was chosen under constraints concerning the effectiveness of advertising, market share of sales and the maximum number of chosen retail chains and a binary linear programming model was formulated as an outcome. Proposed procedure aims to assist the decision maker in selecting which retail chain to choose for distribution of supplier's products, and thus maximize benefits, which will result from consumer preferences and service satisfaction level in retail chain.

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Section: Resultsmentioning

confidence: 99%

Impact of Consumer Preferences on Food Chain Choice: An empirical study of consumers in Bratislava

Kita¹,

Furková²,

Reiff³

et al. 2017

Acta Univ. Agric. Silvic. Mendelianae Brun.

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“…Cluster analysis can be carried out with different methods which differ according to the way of determining the similarity of items (a measure of similarity) and with clustering methods (hierarchical and non-hierarchical) (Grossmanová et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

“…The investigation of consumer preferences is considered to be one of the key concepts in the analysis of consumer behaviour (Vojáček, 2011). The use of cluster analysis and decision trees as segmentation tools is mentioned in the literature (Brida, 2014;Grossmanová et al, 2016).…”

Section: Methodsmentioning

confidence: 99%

Consumer Behaviour of Slovak Households in the Sphere of Organic Food in the Context of Sustainable Consumption

Kita¹,

Žambochová²,

Strelinger³

et al. 2021

CEBR

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“…From this point of view, observing the relationships between shopping behavior and spatial structure can be considered very interesting and suggestive (Grossmanová et al 2015). For this reason, the topic of shopping behavior is being discussed more and more in geography literature.…”

Section: Consumers Preferences Of Shopping Centers 25mentioning

confidence: 99%

Consumers preferences of shopping centers in Bratislava (Slovakia)

Bilková¹,

Križan²,

Barlík³

2016

hgeo

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There have been changes in the shopping behavior and preferences of consumers in the post-communist countries caused by political changes after 1989. Slovakia is not an exception, and it has been observed a change not only at the consumers' level but also in retail stores. A notable bearer of such changes was the construction of big shopping centers that were a new phenomenon in shopping. They quickly became popular and changed spatial and shopping patterns of consumers. The main aim of this study is to analyze and evaluate the shopping preferences of consumers based on the example of the capital cityBratislava (at the level of urban districts). The database consists of results of a questionnaire survey carried out in 2011. Respondents were interviewed inside the shopping center. The partial aims focus on the analysis of consumers' perceptions, the frequency of their shopping and the mode of transport used for shopping. One of the goals of this study is also to evaluate the perception of consumers in terms of the catchment areas of the chosen shopping center, as well as the perceptional classication of retail in the given area and the accessibility of stores.

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Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava

Cited by 8 publications

References 14 publications

Impact of Consumer Preferences on Food Chain Choice: An empirical study of consumers in Bratislava

Impact of Consumer Preferences on Food Chain Choice: An empirical study of consumers in Bratislava

Consumer Behaviour of Slovak Households in the Sphere of Organic Food in the Context of Sustainable Consumption

Consumers preferences of shopping centers in Bratislava (Slovakia)

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