Segmentation by motivation in rural tourism: A Korean case study

Park, Duk‐Byeong; Yoon, Yooshik

doi:10.1016/j.tourman.2008.03.011

Cited by 554 publications

(462 citation statements)

References 52 publications

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“…Tourist behavior studies have commonly adopted a positivist approach and a quantitative inquiry to the exploration of motivations (e.g., Park, & Yoon, 2009;Prideaux et al 2008), behavioral intentions (e.g., Lam & Hsu, 2006;Line et al, 2010) and the relationships between them (e.g., Jang et al, 2009;Huang & Hsu, 2009). Not only have these studies established the relationships between tourist motivations and intentions but they also provided evidence that these constructs can be measured by a quantitative research strategy.…”

Section: Study Methodsmentioning

confidence: 99%

“…Thus, motivations are commonly used as a means for defining tourism subgroups, and are important for product design and marketing (Park & Yoon, 2009;McKercher, Okumus & Okumus, 2008). While various approaches were adopted to classify travel motivations, there is an agreement that push and pull factors are central for understanding the tourist decision-making process (Kim, Lee, & Klenosky, 2003).…”

Section: Post-disaster Destinations Motivations and Intentionsmentioning

confidence: 99%

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Consuming post-disaster destinations: The case of Sichuan, China

Biran¹,

Wei²,

Li³

et al. 2014

Annals of Tourism Research

151

112

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Addressing the call for a better understanding of tourist behavior in relation to post-disaster destinations, this study explores the motivations and intentions of potential domestic tourists (from non-hit areas) to visit Sichuan, China in the aftermath of an earthquake. Drawing on dark tourism theories, this study offers a more comprehensive insight into the consumption of destinations recovering from a disaster, aiming to capture the impact of the changes to the destination's attributes on tourist behavior. The findings move beyond the common approach to tourism recovery which solely focuses on reviving the destination's traditional 'non-dark' products. In contrast, this study reveals the importance of newly formed dark attributes emerging from the disaster as another vehicle to destination recovery, reflected in the emergence of new tourist segments.

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Section: Study Methodsmentioning

confidence: 99%

Section: Post-disaster Destinations Motivations and Intentionsmentioning

confidence: 99%

Consuming post-disaster destinations: The case of Sichuan, China

Biran¹,

Wei²,

Li³

et al. 2014

Annals of Tourism Research

151

112

View full text Add to dashboard Cite

show abstract

“…In other words, tourists decide to go on a holiday because they want to fulfill their intrinsic desires, and at the same time, their decisions on where to go are based on destination attributes. Park and Yoon [18] conducted a survey to segment and profile the motivations of tourists. The results showed that six dimensions of motivation among the rural tourists included relaxation, socialization, learning, family togetherness, novelty, and excitement.…”

Section: Literature Reviewmentioning

confidence: 99%

A Survey of Push and Pull Motivations of Green Event Tourists

Chen¹,

Mo²

2014

IJIET

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Abstract-This study offers an attempt to understand green event tourist motivation. The study suggests that the conceptual framework of push, pull, and constraint factors in the literature was generally supported. The study reconfirms that green event tourists' behavior is driven by internal and external factors. In other words, they decide to go on a green event because they want to fulfill their intrinsic desire, and at the same time, their decisions on where to go are based on destination attributes and constraints.Index Terms-Green event tourism, tourist motivation push and pull motive.

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“…Among those authors who provide justification for their use of motives as the segmentation base, the main reason for selecting them is that motives are believed to affect purchase decisions (Park and Yoon, 2009). Motives are described as "underlying forces" that have the power to direct travel decisions (Beh and Bruyere, 2007), and act as the starting point that "triggers the decision process" (Chang, 2006(Chang, , p. 1225.…”

Section: Based On Maslow's Hierarchy Of Needs Theory the Travel Carementioning

confidence: 99%

“…Motives are described as "underlying forces" that have the power to direct travel decisions (Beh and Bruyere, 2007), and act as the starting point that "triggers the decision process" (Chang, 2006(Chang, , p. 1225. Foundational motivation theory studies including Crompton (1979), Dann (1977), Iso-Ahola (1982;, and Maslow (1962) are referred to in only a limited number of reviewed studies (Rittichainuwat, 2008;Moreno Gil et al, 2009;Mehmetoglu, 2007;Beh and Bruyure, 2007;Park and Yoon, 2009). In most instances, authors address the reality of different motives and certain aspects of motivation theory (such as push and pull motives that play a specific role in determining travel decisions) or acknowledge that different decisions are made for different reasons (Martin and del Bosque, 2008), or identify that the motivation to travel occurs when different needs must be met (Beh and Bruyere, 2007).…”

Section: Based On Maslow's Hierarchy Of Needs Theory the Travel Carementioning

confidence: 99%

Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea Model

Dolničar

Lazarevski

Yanamandram

2011

Handbook of Tourism and Quality-of-Life Research

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Over the past three decades, two bodies of literature have developed relatively independently: Quality of Life research in Psychology and Travel Motivations research in Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated. This book chapter: (1) reviews the Quality of Life research area with a specific focus on the role of vacations as a Quality of Life domain; (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general; and (3) proposes a conceptual model, referred to as the Grevillea Model, that integrates heterogeneity in the population with respect to both the importance attributed to vacations and Travel Motivations. Tourism. Yet, the constructs underlying these two bodies of research are strongly interrelated.This book chapter: (1) reviews the Quality of Life research area with a specific focus on the role of vacations as a Quality of Life domain; (2) reviews prior work in the area of Travel Motivations with a specific focus on motivational segments which may be associated with differences in the importance people attribute to vacations in general; and (3) proposes a conceptual model, referred to as the Grevillea Model, that integrates heterogeneity in the population with respect to both the importance attributed to vacations and Travel Motivations.

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Segmentation by motivation in rural tourism: A Korean case study

Cited by 554 publications

References 52 publications

Consuming post-disaster destinations: The case of Sichuan, China

Consuming post-disaster destinations: The case of Sichuan, China

A Survey of Push and Pull Motivations of Green Event Tourists

Quality-of-Life and Travel Motivations: Integrating the Two Concepts in the Grevillea Model

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